Getting Non-Attendees to Your Trade Show Booth

Submitted by lpsavas@tsnn.com on Thu, 11/16/2017 - 11:38

Being at the correct trade show is one of the most opportunity-rich environments a company can participate in to secure face-to-face time with potential customers. In addition, trade shows provide the platform to highlight new products, special services and enhanced branding. Your team is also on-point to conduct demonstrations and proclaim the benefits of your company.

Event Tech Tribe Expands Technology Offering with EventOPS

Event Technology collective Event Tech Tribe have unveiled the newest addition to their family of technology solutions for event planners, EventOPS, a platform that allows event organizers to plan and manage their operations and logistics from an intuitive, user-friendly dashboard, on any device.

EventOPS unveiled its partnership with the Tribe last month at IMEX America, held Oct. 10-12 in Las Vegas.

“We’re thrilled to welcome EventOPS to the Tribe,” said Event Tech Tribe COO Marie-Claire Andrews.

LVCVA Board Approves Design Team for Las Vegas Convention Center Expansion Project

The Las Vegas Convention and Visitors Authority Board of Directors has approved a recommendation to retain tvsdesign/Design Las Vegas to provide design services for the Las Vegas Convention Center District Phase Two $860 million expansion project.

“The selection of tvsdesign/Design Las Vegas for the expansion project signals an exciting new era for conventions and convention business in Southern Nevada,” said Rossi Ralenkotter, LVCVA president and CEO.

How Exhibitors Can Create a Winning Strategy to Maximize ROI

Submitted by lpsavas@tsnn.com on Tue, 11/14/2017 - 12:11

As an exhibitor, you carefully select which shows to attend, invest time and money in these events and create the ideal booth. But have you invested time into developing a strategy for these events to maximize your ROI?

Achieving a successful show experience depends on having a strong presence at the show, driving customers and prospects to your booth, and converting those leads into sales. Here are four tips to help you achieve your goal:

Freeman, PSAV Make Key Tech Acquisitions

A brand experience company and an event technology service provider recently have made key acquisitions.

In an effort to enhance its interactive experience capabilities, Freeman has acquired Helios Interactive, the latest in a series of commitments Freeman has made since forming Freeman Digital Ventures, a fund set up to accelerate innovation and provide investments and partnerships supporting the increasing impact technology and digital advances are having on the brand experience category.

Key Things to Think About When Planning a CSR Volunteer Event

From building houses through Habitat for Humanity and helping homeless pets at a local animal shelter, to helping victims of natural disasters and building bikes for underprivileged children, volunteer projects are becoming increasingly popular at trade shows and conferences as companies and organizations look for ways to give back to their host communities.

PCMA Education Foundation Names 2018 Officers and Trustees

The PCMA Education Foundation Leadership Committee reviewed an extraordinary group of candidates for the 2018 Board of Trustees. Following committee deliberations and approval by the current Board of Trustees, the slate was deemed elected. Officers and Trustees will immediately take office Jan. 11 following the PCMA annual meeting, Convening Leaders in Nashville, Tenn.

2017 SLATE OF TRUSTEES

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.