ReedPOP, MCM Comic Con Join Forces to Produce Largest Pop Culture Events in U.K.

ReedPOP, the world’s largest producer of pop culture events, is adding a series of premier events across the United Kingdom to its portfolio through the acquisition of MCM Comic Con.

ReedPOP has brought one of the largest pop culture events producers in the UK into its family of leading experiential fan events.

5 Ways Show Organizers Can Go Green at Their Next Event

Submitted by lpsavas@tsnn.com on Mon, 10/23/2017 - 09:59

Since 2008, there has been a statistic making its way around the Internet that the EPA ranked the trade show industry as the second most wasteful industry - second only to manufacturing. You may have heard this statistic before. I have even used that information in an article I wrote for TSNN. Recently, I decided to look deeper into that stat that gives a bad rap to our industry. What I discovered was that even on the EPA website, I can find no reference to this statistic.

Redefining Event Success in the Age of Environmental Awareness

Submitted by lpsavas@tsnn.com on Mon, 10/23/2017 - 09:54

Meetings and events (MICE) are a part of everyday life around the world and are vital to how we conduct business in the 21st century.

The Convention Industry Council (CIC) defines an event as a gathering of 50 or more people for more than four hours. According to the CIC, there were over 1.8 million events in the U.S. in 2012 alone, including more than 10,000 trade shows.

TSNN Webinar: Female Forward: How to Build Organizations & Careers that Advance Women in the Event Industry

Even in a predominantly female industry, women in events suffer from, among other challenges, a gender pay gap, lack of representation in the C-Suite, and dwindling end-of-career employment prospects. As part of TSNN’s complimentary webinar series, this webinar will focus on specific actions that women and men in leadership positions can take to create more opportunities for female employees. It will also offer advice to women working in the events industry on how to thrive during every phase of their careers.

GES Achieves APEX/ASTM Level Two Environmental Sustainability Recertification

In a demonstration of its ongoing commitment to sustainability, GES has once again achieved APEX/ASTM Level Two certification for the meetings and event industry.

Spearheaded by the U.S. Environmental Protection Agency and the Green Meeting Industry Council, the standards were developed in collaboration between APEX (the Convention Industry Council’s Accepted Practices Exchange) and ASTM, an ANSI-certified international standard development organization.

8 Trade Show Giveaways that People Actually Want

Submitted by lpsavas@tsnn.com on Thu, 10/19/2017 - 09:50

Are you preparing for an upcoming trade show? If so, you’re most likely searching for great giveaway ideas to make your brand stand out.

Giveaways present great opportunities for you to leave a lasting impression on event-goers. With creative, high-quality giveaways, you’ll get more people to your booth and interacting with your brand.

However, there are many giveaways out there that are just plain boring. To make sure trade show attendees hang on to your item instead of ditching it in the trash, try handing out these eight giveaways that people will actually want.

PCMA Opens Registrations for Digital Experience Institute Summit

PCMA’s Digital Experience Institute annual online Summit now is open for registration. Supported and sponsored by Meetings + Conventions Calgary, the all-day event is set to take place Nov. 15, between 8 a.m.–5 p.m. CT.

Participating event professionals will have a chance to join veteran strategists and newcomers to the digital space where they can learn all about digital event solutions and how to implement success into each event.

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Partner Voices
MANDALAY BAY: HERE, CONFERENCES ARE INVITING AND INNOVATIVE
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.
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