In one of the most uncertain summers the event industry has ever experienced, events are still taking place, albeit a little more under the radar than usual. TSNN talked with two event organizers — one from a prestigious student basketball tournament and one from the East Coast’s largest consumer pet show — to learn why and how they carried on, and how they made each event not only possible, but also successful.
U.K.-based Tarsus Group successfully has delivered seven exhibitions over the course of just six weeks in China – a key territory for the business where it is one of the largest trade show organizers in operation.
Although it was decidedly smaller and quieter, the 2020 Summer Las Vegas Market delivered positive results with a modified format and extensive safety measures. Held Aug. 30–Sept.
If events are held responsibly through strict implementation of health and safety guidelines, will people feel safe to attend in-person trade shows and events during a pandemic?
Two leading event producers have been busy expanding their show portfolios with the acquisitions of trade shows in successful and new markets. Here are the details:
Tarsus Medical, a division of U.K.-based Tarsus Group, successfully concluded two virtual summer education events, focused on anti-aging and cardiometabolic health, that were converted from live ones.
"For the first time ever, Tarsus Medical Group delivered our summer educational conferences entirely online to a community of diverse practitioners across the globe,” said Doreen Brown, Tarsus Medical CEO.
Following the implementation of a “back on track” reopening program that included new health and safety measures directed by a local task force, Indianapolis has seen a surge in meetings activity.
Despite a modified format, smaller footprint and lighter traffic than usual, the Summer 2020 Atlanta Market experienced a better-than-expected outcome. Held Aug.