In the past few weeks, our inboxes have been inundated with predictions and trends for 2015.  At a2z, we have tuned in to what the experts are saying, and a picture is emerging of the shape that content sharing and marketing will take in 2015. Previously Content was King, but if this was still the case, then we would have many, way too many, rulers. 2015 will require brand owners to not only share content with target audiences, but also present it in a way that breaks through the clutter.

Four ways to make your content count that will be big this year:

A good trade show organizer can probably rattle off the top of their head 10 to 20 influencers in the industry they serve. These are often people who serve as keynote speakers, contribute content and are well connected.

But every industry has more than just 10 or 20 influencers. What about the people you don’t yet know, but are the most connected to your desired audience? People who others rely on for the most relevant news.

How do you go about finding these people?

A good trade show organizer can probably rattle off the top of their head 10 to 20 influencers in the industry they serve. These are often people who serve as keynote speakers, contribute content and are well connected.

But every industry has more than just 10 or 20 influencers. What about the people you don’t yet know, but are the most connected to your desired audience? People who others rely on for the most relevant news.

How do you go about finding these people?

An important high-tech industry exposition and conference is taking place in Dallas, Texas this week.  We have taken a snapshot of three busy attendees and their use of the event’s mobile app.

Meet Bob: Sr. Purchasing Manager with a global organization, Running Enthusiast

An important high-tech industry exposition and conference is taking place in Dallas, Texas this week.  We have taken a snapshot of three busy attendees and their use of the event’s mobile app.

Meet Bob: Sr. Purchasing Manager with a global organization, Running Enthusiast

The Massachusetts Convention Center Authority has begun installation of a $2.6 million wireless infrastructure overhaul at the Boston Convention & Exhibition Center.

The state-of-the-art upgrade will increase the number of existing wireless access points from 113 to at least 580, meaning a 413 percent increase in number of access points throughout the BCEC. 

The Massachusetts Convention Center Authority has begun installation of a $2.6 million wireless infrastructure overhaul at the Boston Convention & Exhibition Center.

The state-of-the-art upgrade will increase the number of existing wireless access points from 113 to at least 580, meaning a 413 percent increase in number of access points throughout the BCEC. 

With Millennials set to command $200 billion in annual purchasing power by 2017, event organizers (many of whom are ‘mature’ Baby Boomers or from Generation X), are making a concerted effort to understand how to pitch their events to the younger, mobile professionals.

They recognize that the unprecedented and extremely rapid evolution of mobile technology has had an indelible impact on the younger generation that has grown up in the last two decades.

With Millennials set to command $200 billion in annual purchasing power by 2017, event organizers (many of whom are ‘mature’ Baby Boomers or from Generation X), are making a concerted effort to understand how to pitch their events to the younger, mobile professionals.

They recognize that the unprecedented and extremely rapid evolution of mobile technology has had an indelible impact on the younger generation that has grown up in the last two decades.

TSNN’s Trade Show Venue Directory is just one of the top 10 new products to be showcased at this year’s International Association of Exhibitions and Events’ Expo! Expo! on tap Dec. 9-11 this week in Los Angeles.

Utilizing a2z’s mobile and social networking platform, ChirpE, Expo! Expo! attendees are invited to participate in the a2z Scavenger Hunt and explore cutting-edge exhibitor products and services by visiting exhibitors featured in the Expo! Expo! New Product Showcase.