4 Ways to Leverage Technology for More Sustainable Events

October 22, 2019

Toby Heelis

Toby Heelis is the CEO of events management company Eventopedia. He has spent the last 20 years operating and marketing event venues. As cofounder of a PR platform in 2001 and an events-based private club in London, Toby developed his passion for technology and digital marketing. He has refined his experiences as marketing director at the leading large event venue in London, The Brewery.

The year 2020 is almost here, and one of the most urgent issues across all industries, including events, is sustainability. The events sector is gradually learning to take an integrated approach to organizing more earth-friendly events, taking into consideration the full range of relevant aspects, from waste reduction and recycling to resource use, transportation, choosing a sustainable venue and suppliers, and more.

One way to boost event sustainability is by using available technology, as well as being open to embracing upcoming technological changes. The events industry is already employing various forms of technology, such as using digital promotion strategies, that have the side effect of also reducing paper use.

However, with technology advancing, the possibilities are constantly increasing. Here are four forms of technology that are changing the events landscape, while also promoting sustainability:

Mobile Apps

Apps are everywhere, and their potential is virtually endless. They’re also one of the easiest types of technology to adopt, helping organizations not only make their events more sustainable, but also improve efficiency.

Many apps can help with the event planning process (creating task lists, tracking progress, setting deadlines etc.) while also replacing paper use. Apps can also be used for carpooling for attendees, reducing the negative impact of transportation.

Event apps are a great way to also promote sustainability in a variety of ways:

Reducing paper by having all the event information digitally in one place that’s also easy for guests to access
Live streaming functionalities can increase the number of remote attendees, reducing transportation and overall carbon footprint
Using e-tickets/passes reduces paper use
Digital food menus can replace paper menus
Using badge scanner functionalities can replace business cards, and they could also include e-brochures, digital freebies and other info, further reducing paper.

Green Resource Technology

Venues are increasingly using technology that helps them use resources more responsibly. These can be used for simple solutions such as sensor water-saving taps or lighting systems, as well as more complex mechanisms for measuring and reducing resource consumption.

Solar electricity panels are a great way to leverage technology for green energy, reducing your carbon footprint. Other tech includes solar benches and charging stations, and even energy-generating pedestrian walkways, which turn footsteps into energy.

Data Analytics

In today’s digital age, data is everywhere, and data analytics software can help organizations leverage it to the full potential. Event apps, sensors, and tools that measure resource use and carbon footprint are all great ways to generate useful data for more eco-friendly events.

Real-time data can help organizers take a proactive approach with their current event, while historical data can help improve sustainability in the long run.

VR

Virtual reality technology is constantly evolving, and we have yet to see the full potential it has for sustainable events. So far, it’s being leveraged to reduce transportation in various ways:

Boosting the popularity of hybrid meetings and enhancing virtual attendance capabilities
Enabling virtual product demonstrations with a simple VR headset, especially useful for large products/equipment that is complicated to transport to the event

Consumers are asking for eco-friendly practices and businesses are listening, so we are looking forward to seeing how further developments in technology will keep enhancing sustainability for the events sector.

Add new comment

Partner Voices

MANDALAY BAY: HERE, CONFERENCES ARE INVITING AND INNOVATIVE

One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.

Learn More