What Will the Return to Work Look Like?

June 24, 2021

Jon Conelias

Jon Conelias is the CEO of ReElivate. He has been a CFO and Operator for the past 15 years of marketplace companies focused on both B2B and B2C channels.

Nobody can predict the future, but I keep getting asked what the world of events is going to look like after COVID. After speaking with hundreds of individuals responsible for booking, planning and coordinating company events, here are the common themes I hear people reflect on. These insights come from doing hundreds of events during the pandemic and speaking to leaders in human resources, client engagement teams and event planners about how they are planning on returning to a world where we can do business in person once again.

The new normal doesn’t mean we won’t have in-person events, but a time when co-workers came together spontaneously for outings planned at the office after work is in the past for most of us. Employers are restructuring their practices to accommodate in-office and remote employees alike. For example, Hubspot is asking employees to designate whether they will work in headquarters, work remotely full time or prefer a hybrid of those two options. This designation will help their HR department see, at a glance, which working conditions they will need to support. For all-hands meetings, team bonding events and celebrations, hybrid models will be a popular solution out of necessity.

Remote-first company culture isn’t isolated to a few companies. Office leases are still reduced compared to their pre-pandemic levels, understandably so. Over the course of 2020, operating teams made adjustments. On a large scale, many tech, SaaS and service-based companies witnessed how employees remained efficient even in a work-from-home environment. 

In most cases, the elimination of a commute or idle office time actually increased productivity. The popularity of virtual or hybrid meetings and events also means reduced travel expenses and entertainment budgets. These learnings combined with savings from eliminating office space without cramping productivity means there’s potential to decrease the operating budget across multiple line items while increasing efficiency. Remote-first work models could be the stuff corporate dreams are made of.

However solid these reasons are, they do nothing to dispel the reality of Zoom fatigue. We were not meant for eight or more hours of virtual conversations any more than we were meant to stay focused during a day’s worth of in-person meetings.

A good virtual or hybrid event takes into consideration the strain of organic networking over video calls. Entertainment becomes more crucial, as well as brevity and the directness of your message. This need has made hosts or activities for-hire that bookend any event extremely popular. Companies are leveraging entertainers to get people “in the door” and a fun activity or even a game with prizes to ensure attendees stick around. A well-planned virtual event can actually increase in participation. Without having to plan an excursion or post-work pit stop, people have the freedom to stop by, unencumbered by additional planning. This has especially been true for networking events and associations. 

Longer meetings, webinars or all-day events can also benefit from mixing things up by using a portion of the event for networking, presentation and fun. We have seen a 15- or 20-minute break where participants can enjoy a quick class of “Yoga for People Who Work at their Desks” to make everyone’s day a little brighter and the event much more enjoyable, not to mention, more memorable. 

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.