I try to go to Burning Man when I can and that may shock a lot of my peers and network. At first blush you might think it's all about drugs and nudity but this is NOT what Burning Man is about. When Bob Priest-Heck and I joined forces at Immersa Marketing (many moons ago), our focus was on community. I asked him if I could go and "audit" Burning Man, and he agreed. I partnered with Cindy Shine and Shannon Malliet, and we made our way to Black Rock City, Nev. There were many lessons gathered on this pilgrimage as we tried to understand the difference between creating a "moment" vs. creating a "movement." From this event, there were many great takeaways that we leveraged in our business for many years, and now that brings me to this year’s event. Your brand is only as strong as your weakest moment, and for some "outsiders" you may have heard that Burning Man turned catastrophic with a storm that hit Nevada. Understand that we were in the middle of a lakebed in the middle of the desert. There is limited cell coverage so you can imagine my surprise when I start receiving texts and urgent phone calls that the National Guard was being sent to Burning Man. With more than 70,000 attendees this year and the news making international headlines, I want to share some key observations that I hope can help you as you design your future conferences. Communication is key and the timeliness of your communication is key. Burning Man immediately jumped into action and shared guidelines on their "Exodus" (the exit plan) strategy so that attendees could relax and enjoy the remaining program. This one move empowered their community to push out TikToks, Facebook and Instagram posts to mediate the damage being done by the press. They installed cell towers throughout the playa so that we could communicate with family and friends through our networks and minimize the negative chatter that was starting to flame brighter than the flames at Burning Man. They reverted back to the Burning Man principles, which provided guidance on our behavior at the event. This included encouraging us to share food, water and resources with those who maybe didn't have what they needed. They extended the program, allowing attendees time to decide when and if they would leave before the grand finale, "The Burning of the Man." They brought in additional resources to support the questions and concerns of attendees and shared this with the community so that we could spread the message. They had a radio station playing 24/7 with updates on weather and activities so that you could be informed minute by minute. The key takeaway: harness your community by being honest about the situation and not filtering information. Whether by accident or by design, not controlling the narrative created an honest dialogue, so if you ask me, was Burning Man worth it this year? The answer is Hell, YEAH! Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE, listen to our latest podcast HERE and engage with us on Twitter, Facebook and LinkedIn!
People News: EventsPass, VISIT Milwaukee and More Welcome Female Leaders and Veteran Event Professionals
Sep 04, 2023
People News: RX, Massachusetts Convention Center Authority and More Select New Leaders, Bolster Teams
Aug 17, 2023
To send in your exhibit or show photos, please contact: email@example.com
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be. Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024. To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages. Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions. In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage. Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.
Sep 06, 2023
Aug 30, 2023