Turn Satisfied Attendees into Influential Brand Advocates for Your Event
April 14, 2013
According to a report published by the Center for Exhibition Industry Research (CEIR), the primary reason attendees decide to go to a specific show is through someone they know or by word of mouth.
We intuitively recognize this fact to be universally true for any given vertical. The decisions we ourselves make every day as consumers tend to be heavily influenced by the recommendations our peers make.
To attract and engage new audiences and to grow their events, tradeshow organizers not only need to provide a stellar experience to their attendees, but they also should proactively identify the people who are most passionate about their event and then provide them with timely opportunities to spread the word.
Smart technology can help facilitate this process in a big way. Show organizers can provide pre-show online promotional tools to their exhibitors to reach out to buyers in their own network and motivate them to attend the event.
They can also use analytical tools to recognize and reward attendees who are proactive in building their expo plans and connecting with other attendees before the event.
At the show, management should consider providing solutions that can encourage supercharged attendees to post positive reviews and favorable testimonials in real-time, during a time when they are most engaged with the event.
Customers who are invested in your brand and satisfied with their attendee experience will be more than happy to spread the word.
The Harvard Business Review recently shared a useful management tip on their blog that echoes this idea.
To quote HBR, “Give them the option to easily post a recommendation to their Facebook friends, LinkedIn connections, and Twitter followers. Try giving them the tools to write a product review on a site important to your market. Or make it simple for them to upload a video singing your praises.”
Have you implemented any powerful technological solutions that helped you turn enthusiastic attendees into crowd pullers for your show? If yes, we would love to hear about your insights from the experience!
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.
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