News

Oct 02, 2020
As the pandemic stretched into its seventh month here in the U.S. and even longer globally, the industry here continued to take small steps forward to slowly getting trade shows and events back on track. Globally, shows opened successfully in several countries – including China, Malaysia and Germany, to name a few, while Germany also deemed trade shows ‘essential travel’.   Here in the U.S., a few more cities opened for events, albeit at limited capacity. At the same time, there were substantial efforts to implore the U.S. Congress to not leave town for elections until they passed the next… more
Oct 01, 2020
Seattle-based event marketing platform Banzai recently acquired High Attendance, a cloud-based virtual and hybrid event management software for enterprises. Banzai plans to integrate its flagship marketing automation platform, Banzai Reach, with High Attendance’s platform to give Banzai customers — including Adobe, Chef Software, Dell, Pure Storage and other large enterprises — a seamless experience for growing and engaging their audiences. “Currently the event marketing landscape is a mess,” said Brian Goldfarb, CMO at Chef Software. “It’s littered with half-baked solutions that were not… more
Sep 30, 2020
Seeing a need to help artisans and craftspeople operating sole proprietorships and family businesses connect with buyers once again in a live retail environment, Fairfax, Va.-based event management firm Spargo is taking action. After a popular local craft festival, Sugarloaf, filed for bankruptcy in June, Spargo sprung into action, launching a series of Capital Craft Fairs. “Witnessing the loss of Sugarloaf events, a local tradition for more than four decades, hit a nerve and at the same time presented an opportunity that we were poised to pursue”, said Susan Bracken, president and CEO of… more
Sep 29, 2020
Dallas Market Center has signed a multi-year development and management agreement with Dubai Global Connect, the new 10-million-square-foot wholesale marketplace in Dubai opening in 2023. The deal was signed with the Dubai Global Connect ownership team, comprising the Investment Corporation of Dubai in partnership with Dubai South, an emerging master-planned district.  Currently under construction, Dubai Global Connect will be the first permanent B2B marketplace for consumer goods in the Middle East, open year round to qualified retail buyers and designers, manufacturers and industry… more
Sep 28, 2020
Event Leadership Institute (ELI) and McVeigh Global Meetings and Events have partnered to launch the Business Owner Mentorship Program, providing coaching and consulting to event professionals who’ve been negatively impacted by the pandemic. “Event business owners, agencies and third-party suppliers went from a banner year in 2019 to a full ground stop of work in March,” said Howard Givner, founder of ELI and a former event agency owner. “Now they’re scrambling for survival and resources to help them chart a path to come out of this crisis.” The new program came out of an ELI-led initiative… more
Sep 24, 2020
Meetings in Seattle are about to be back in business. Washington State Governor Jay Inslee has modified the state’s Phase 2 and Phase 3 restrictions around business meetings, professional development training and testing, and similar activities, effective Sept. 21. According to the new guidance, the Governor’s Safe Start reopening plan will permit meetings and business events to be held at an indoor capacity of 30 percent or 200 guests, whichever is less (excluding venue staff). Adherence to strict COVID-19 protocols must be followed, including implementation of social distancing… more
Sep 24, 2020
The NAB Show, the leading trade show and conference for media, entertainment and technology professionals held each spring in Las Vegas, is gearing up to launch NAB Amplify. This year-round digital platform is designed to serve, engage and grow the show’s global community. Launching in beta in November, the interactive online platform will work to support and extend the live show’s impact by providing ongoing, real-time opportunities for networking, discovery and education. In addition to connecting users with relevant products, services and information to advance their businesses and… more
Sep 23, 2020
While there has been an understandable drop in new and renewed business deals in the trade show industry lately, there have been some bright spots, particularly in the virtual space. Here are a few companies continuing to forge ahead as they prepare for a post-COVID-19 business future. Stetson Convention Services  Pittsburgh-based Stetson Convention Services has been tapped by Jamie Belkin Productions, Cleveland Clinic and The Commission on Presidential Debates to help produce the 2020 Presidential Debate, set for Sept. 29 at the Health Education Campus of Case Western Reserve University… more
Sep 22, 2020
Last week PCMA announced the next steps in its global business events industry recovery plan, Recovery Discovery, at a series of digital broadcasts in Asia Pacific, EMEA and the Americas late last week. The announcements provide PCMA members, partners and business event stakeholders all over the world with new opportunities to gain actionable insights and community connections that will help them be successful through the pandemic and beyond. "PCMA is making bold moves to help our audiences — from business event strategists to destination marketing organizations to premier venues around the… more
Sep 22, 2020
IBTM World 2020, part of Reed Travel Exhibitions, will transition to a virtual event this year. Originally scheduled for Dec. 1-3 in Barcelona, the in-person component of the event will not take place as planned. This decision was made by show officials in close consultation with partners as a result of the unpredictable travel restrictions that continue to be in place across the globe because of COVID-19. “Whilst we have been planning positively for a live event in December, and we know that people want to get back to meeting face-to-face, the situation across Europe and the wider world… more

Partner Voices

An all-in-one technology partner Going hybrid using Swapcard's platform means you can do everything in one place. Registration, communication, live streaming, networking for on-site and online attendees, audience engagement tools and full analytical tracking are just some of the hybrid features that'll make your event a success. Authentic meeting opportunities