News

Sep 09, 2020
Event producers wanting to know the most important issues they’ll be facing over the next six months will want to check out the fall season schedule for Digital Summit, a live virtual information exchange series kicking off Sept. 11. Produced, hosted and facilitated by Sam Lippman, president and founder of Lippman Connects, the upcoming series will feature seven 90-minute live video chat sessions via Zoom. Held on Fridays between 2:00–3:00 p.m. ET, the forward-thinking discussions feature up to 20 event executives, managers and seasoned professionals sharing user experiences, discussing… more
Sep 08, 2020
While live events continue to be overwhelmingly preferred, digital event elements have a role to play going forward, according to data from the ongoing Global Recovery Project conducted by event research company Explori in partnership with UFI. Supported by SISO and comprising responses from more than 9,000 respondents in 30 countries, the findings indicated that both visitors and exhibitors rated live events more highly in almost all aspects. This was especially true when it comes to networking, with 77 percent of exhibitors and 83 percent of visitors stating that face-to-face events were… more
Sep 03, 2020
Although it was decidedly smaller and quieter, the 2020 Summer Las Vegas Market delivered positive results with a modified format and extensive safety measures. Held Aug. 30–Sept. 3 at the World Market Center Las Vegas, the biannual gift, home décor and lifestyle event also provided a much-needed opportunity for industry interaction while taking an important step for future events in Las Vegas. According to officials from International Market Centers, the world’s largest operator of premier showroom space for furniture, gift, home décor, rug and apparel industries, the event’s showroom-only… more
Sep 03, 2020
Cincinnati-based Fern, a national marketing support and trade show services provider, is partnering with ShareMy.Health, a healthcare technology developer, on Fern Health Check. Available to all trade show and event organizers, this digital platform will allow for consumer-controlled sharing of health data. While the return to live events will require a combination of many factors, individual safety and comfort levels will be at the foundation. Until there is a vaccine with widespread availability and coverage – and likely for an extended time thereafter – self-assessment, testing and… more
Sep 02, 2020
If events are held responsibly through strict implementation of health and safety guidelines, will people feel safe to attend in-person trade shows and events during a pandemic? That’s the question event organizers continue to struggle with, yet new data from event marketing and planning company GES sheds some light on the answer. In a survey of more than 1,300 attendees in June and July, GES research uncovered five distinct groups of show attendees based on their COVID-19 perception of risk assessment and mitigation requirements, including temperature checks, mandatory face masks,… more
Sep 01, 2020
Two leading event producers have been busy expanding their show portfolios with the acquisitions of trade shows in successful and new markets. Here are the details: Emerald Expositions Emerald has acquired the largest bakery trade show and conference in the Eastern U.S., Atlantic Bakery Expo, from the New York State Association of Manufacturing Retail Bakers and the New Jersey Bakers Board of Trade. As part of the agreement, both associations will continue to sponsor and support the event. The financial terms of the transaction were not disclosed. The show’s acquisition enables Emerald to… more
Sep 01, 2020
PCMA and Korea MICE Association have signed a two-year strategic agreement to provide support to members of both organizations and equip them for the post-COVID return of events through specialized training programs.  The partnership will focus on the delivery of PCMA’s Digital Event Strategist (DES) course in Korea, in a move to ensure event planners are skilled for designing and delivering hybrid and digital events. Karen Bolinger, PCMA’s managing director for APAC, said this partnership is an opportunity to engage with the Korean business events industry by providing practical, skills-… more
Aug 31, 2020
Tarsus Medical, a division of U.K.-based Tarsus Group, successfully concluded two virtual summer education events, focused on anti-aging and cardiometabolic health, that were converted from live ones. "For the first time ever, Tarsus Medical Group delivered our summer educational conferences entirely online to a community of diverse practitioners across the globe,” said Doreen Brown, Tarsus Medical CEO. She added, “While it was surely not what we had envisioned when we first began planning for this year, these adjustments have encouraged our team to recommit to the most essential aspects… more
Aug 31, 2020
Following the implementation of a “back on track” reopening program that included new health and safety measures directed by a local task force, Indianapolis has seen a surge in meetings activity. In the four-week period following the July 7 reopening of Indiana Convention Center (ICC) — which recently spent $7 million on health and safety improvements — the city successfully hosted 18 meetings and events with a total of more than 40,000 attendees.  “With more than 50 percent of the nation’s population within a day’s drive of Indy, coupled with the health upgrades to our center, we’ve seen a… more
Aug 28, 2020
Despite a modified format, smaller footprint and lighter traffic than usual, the Summer 2020 Atlanta Market experienced a better-than-expected outcome. Held Aug. 13-18 at AmericasMart in downtown Atlanta, the biannual gift, home décor and lifestyle event experienced positive buying activity buoyed by extensive health and safety measures. According to officials from International Market Centers, the world’s largest operator of premier showroom space for furniture, gift, home décor, rug and apparel industries, the event’s showroom-only appointment format took place in 74 percent (950) of its… more

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