News

Oct 28, 2020
If you missed Week 1, start here to learn why event professionals need a personal brand in the first place. Last week, we learned that a personal brand is not something you create; it’s something you already have—and it’s up to you to control the message. In the second week of our four-part series on personal branding, TSNN talked with Jessica Zweig, a personal branding expert and CEO and founder of SimplyBe agency in Chicago, on how to build your brand foundation: i.e., how to define and cultivate the vision, mission and message behind your personal brand. Zweig, who founded her company in… more
Oct 27, 2020
Industry leaders from across the U.S. came together at Mandalay Bay Resort in Las Vegas on Oct. 22, for Expo Recovery, a face-to-face meeting to discuss recovery solutions and also test-drive a safe, socially distant event. From next-level technology to room setup to breakfast on individual side tables, it offered a glimpse of what could be in store for our industry over the next year.  “Our event grew from an off-the-record weekly call with industry stakeholders,” said Martin Glynn of MAD Event Management, which organized the event. “We realized that even though these people don’t typically… more
Oct 26, 2020
In late June, TSNN reported that Event Tech Live, the annual London, U.K.-based trade show and conference dedicated to event technology, would take place as a hybrid event. However, due to new gathering restrictions in response to rising COVID-19 infections across the U.K., coupled with travel restrictions for international exhibitors, the decision was made to push the show to virtual only. Now, ETL is scheduled to take place virtually from Nov. 2-6, with plans for a hybrid event in 2021. In normal years, the face-to-face event offers educational programming across six stages, showcases… more
Oct 22, 2020
For exhibiting companies unable to participate in overseas trade shows due to travel restrictions, help is on the way. Launched in early October, the International Exhibitor Representation Program enables exhibitors to continue selling and/or break into targeted markets at trade shows all over the world, even if they can’t be there in person.  Depending on the show, IERP functions as a remote booth or pavilion, using its network of in-country exhibition professionals filling in for exhibitor teams that are unable to travel to show sites, said Diane Bjorklund, founder of Chicago-based… more
Oct 22, 2020
From Dec. 3-6, general service contractor Alliance Nationwide Exposition will launch Orlando Winterfest 2020 at Orange County Convention Center. Held in partnership with International Drive Business Improvement District and iHeartMedia, Orlando Winterfest will be the first holiday gift show of the year, after previously scheduled events have either been canceled or postponed into 2021 due to COVID-19. According to event officials, this event will provide the time and space for companies that haven’t had a way to network with their customers face-to-face to make the sales they desperately need… more
Oct 21, 2020
In the continuing evolution of virtual and hybrid events, the role of digital technology used to host those events has continued to evolve as well. To help sort through some of the new technology designed to aid organizers as they plan their virtual and hybrid meetings, here are four recently launched virtual event platforms. e-Attend Virtual Experience Denver-based event services company Image Audiovisuals has added a virtual event platform to its e-Attend technology. The new e-Attend Virtual Experience links broadcast-quality production, recording and live streaming services with virtual-… more
Oct 20, 2020
Raccoon Events will be expanding its award-winning U.K.-based National Running Show series to the United States. The first in a series of Run Show USA events will take place Jan. 29-30, 2022, in Boston at the Hynes Convention Center. The two-day event, planned to be 75,000 square feet, will play host to some of the most inspirational faces from the world of running, including Carl Lewis, Dean Karnazes, Susie Chan, Kelly Roberts, Camille Herron and Lazarus Lake, who will lead a packed schedule of inspirational and educational talks on the Inspiration Stage. There also will be practical… more
Oct 20, 2020
If you think cultivating a personal brand is self-centered and self-serving, think again. Amidst the ongoing global pandemic, there’s never been a more important time to present yourself boldly and accurately online. In this four-week series, TSNN will feature four articles focused on personal branding: why it’s important, how to shape your existing assets into your brand, building the pillars of your brand foundation and creating a content strategy around your brand. Whether you’ve been furloughed or laid off during the pandemic and are searching for something new, are still employed by your… more
Oct 19, 2020
While we at TSNN have been working hard to provide a balanced view of how the trade show industry has been faring during COVID-19 — highlighting the positive alongside the negative news — we also believe that much can be learned from our industry leaders during this challenging time. That’s why we’ve launched “Straight Talk,” a new interview series that will explore both the business and human side of the pandemic through the experiences and guidance of event industry executives. Like most exhibition industry professionals these days, Yancy Weinrich has been doing her best to adjust and… more
Oct 14, 2020
In a rather bold move amidst a tumultuous year for the tourism industry, Visit Spokane has unveiled a restructuring of its business model that will lead to a short-term reduction in revenue but ultimately open up other avenues of funding and allow the organization to live more fully into its mission of marketing the whole region.  “We found our old model to be antiquated and restrictive,” says Meg Winchester, president and CEO of Visit Spokane. “The hope is that by restructuring the way we do business we will create better partnerships with Spokane’s hospitality community, which will make… more

Partner Voices

An all-in-one technology partner Going hybrid using Swapcard's platform means you can do everything in one place. Registration, communication, live streaming, networking for on-site and online attendees, audience engagement tools and full analytical tracking are just some of the hybrid features that'll make your event a success. Authentic meeting opportunities