Are Analytics Still a Challenge for You?
October 3, 2017
For event planners and marketers, analytical reports can be gold mines for driving registrations, adoption of tools and calculating ROI. However, the true potential of analytics remains underutilized in testing the effectiveness of marketing efforts, testing new audience segments and creating impactful cross-promotional efforts. This is mostly because there are a plethora of options and features available, as well as disconnected channels that add significant complexity to the analytical process and make accurate attribution extremely difficult.
If you have been struggling with putting your data to work for driving positive change within your organization, here are five essential techniques that can help you build accurate and effective reports.
- Use Campaign Tracking Parameters
Add URL parameters to your links in web ads, emails and social media posts to capture campaign source, medium, term, content and name. This will enable you to analyze your traffic patterns and campaign ROI in detail. Google provides an easy tool for adding appropriate parameters to your links.
- Monitor in Real Time
If your marketing automation system and/or analytics tracking solution provides this feature, then make the most of it. Monitor the audience engagement immediately after launching a new promotion since that is the time when you’ll probably see the most activity. This will help you not only understand which channels are delivering maximum value but also make improvements and corrections to your messages if needed.
- Compare Different Date Ranges
Add depth to your analysis by doing week over week, month over month and year over year comparisons to get insights on whether critically important factors such as the audience size, page views, revenue and more are growing per your expectation.
- Compare with Industry Benchmarks
Gain a better understanding of the trends occurring in your industry by comparing the performance of your assets with aggregated industry data. If possible, refine by geographical location, organization size and other categories, to get a more accurate picture of the space your company and events are a part of.
- Analyze for Mobile Devices and Platforms
Increasingly, the share of mobile devices is growing significantly for email and social engagement, as well as for searches and sales. To tap into the new opportunities that this presents, you first need to know what volume of your traffic is coming from mobile devices and platforms, and then analyze what content triggers deeper engagement on these.
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.
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