E.J. Krause's Alimentaria Mexico Joins Forces with Mexican Government to Fight Obesity

October 27, 2013

Alimentaria Mexico, the premier international food and beverage event in the country, is conducting a campaign to help fight obesity and support a healthy lifestyle at next year’s event.

With new research revealing Mexico now has the largest obesity rate in the world, Alimentaria Mexico is joining the efforts of the Mexican government and institutions concerned with the country’s issues of health, nutrition and wellness.

Alimentaria Mexico 2014, scheduled June 4-6 at Centro Banamex in Mexico City, will assist in addressing the country’s concern with obesity in an effort to facilitate a stronger and healthier population.

The food and beverage expo believes it is “important to improve the quality of life through offering healthy food and drink options to Mexico,” said co-organizer Ned Krause, CEO of E.J. Krause & Associates.

Alimentaria Mexico is committed to assisting companies associated with health and nutrition to promote and integrate their products into the Mexican marketplace, according to show officials.

They added that the venue provides an “excellent opportunity for companies to utilize this unique platform to maximize new business opportunities in the Mexican food and beverage sector.”

This year’s event will present an expanded range of healthy and nutritious products, offer more alternatives to the marketplace, and educate consumers about their food and beverage choices.

Nutritional experts from Mexico and Central America have been invited next year to discuss and debate the important health issues that are relevant to the food and beverage industry.

By providing an open forum for discussion, Alimentaria Mexico show officials said they are “committed to offering visitors access to the latest global trends and products that can be effective in the fight against obesity and support a healthy lifestyle.”

Last year’s show drew more than 200 exhibitors from 21 countries and 12,000 professional attendees.

Add new comment

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact