IMEX Partners With ExpoPlatform for Enhanced Buyer-Exhibitor Connections at Shows
March 10, 2023
IMEX Group launched a partnership with leading event management company ExpoPlatform to be the new official event tech provider at its shows in Frankfurt and Las Vegas.
Ahead of IMEX Frankfurt 2023 in May, IMEX has been working with ExpoPlatform to offer participants a new online platform enhanced with a range of features and tools carefully designed to maximize business connections and ease of use.
At its core, the new platform makes it simpler for exhibitors and buyers to find and connect with each other in the run-up to the show and then to enhance those relationships face to face at IMEX.
The new platform also means that all attendees now have their own personal account for all future IMEX shows, enabling a fast, single sign-on for both IMEX Frankfurt and IMEX America in Las Vegas.
“At their heart, our shows are marketplaces designed to connect the right people to each other and help them do more business,” said Carina Bauer, CEO of IMEX Group. “Alongside ExpoPlatform, we’ve created a new platform and online experience that truly powers this up and at a time when new business is more prized than ever.”
Buyers and exhibitors will find it easier to meet and track new or existing contacts and kickstart conversations and deals ahead of meeting face to face on the show floor, according to Bauer.
“Our intention is for our buyers and exhibitors in particular to enjoy a simpler, more intuitive networking and appointment experience,” she said. “We’ve done our very best to streamline our platform so that buyers and exhibitors can find and meet each other more efficiently, and we’re committed to continuing to learn and enhance the platform over the coming months and years.”
Tanya Pinchuk, CEO of ExpoPlatform, praised IMEX as one of the greatest business event showcases and a real force for good in the industry, and said the company is delighted to help make IMEX’s events smart and seamless.
“Event planners are more tech-savvy than ever before, so we are excited to provide them with a strong digital-powered experience to improve the quality of in-person meetings,” Pinchuk said. “We can’t wait for IMEX Frankfurt and then IMEX America!
The main features and benefits of IMEX’s new platform include:
- Free lead scanning for all buyers and exhibitors: Traditionally an additional, paid-for service at trade shows only available to exhibitors, the new IMEX app gives all buyers and exhibitors the ability to quickly scan and connect to every individual they meet free of charge. The app also gives a clean and intuitive view of all leads in each person’s new IMEX account.
- Networking before, during and after IMEX: Buyers and exhibitors can now check out who’s attending IMEX and contact them before and during the show via the IMEX app.
- Recommendations: Using the AI-enabled recommendation engine, finding exhibitors, products, learning sessions or potential business contacts with similar interests is faster and more accurate. (Unusually, IMEX does not offer, or force, matchmaking).
- Personal email and calendar integration: Attendees can select and save their preferred exhibitors and education and sync appointment calendars to their personal schedules and preferred email provider (including Outlook and Gmail).
- Bringing clients or additional colleagues to appointments: A restriction of the old platform was that appointments tended to be only one-to-one. Attendees now have the flexibility to invite multiple individuals to their appointments.
- A seamless desktop to app experience: All system features are available on a web browser and via the app, making it easier than ever for buyers and exhibitors to manage their show experience pre-show and on-site.
IMEX Frankfurt 2023 takes place May 23-25. To register, click here. IMEX America 2023 in Las Vegas is scheduled for Oct. 17-19.
Main photo: Luke Bilton, chief growth officer, ExpoPlatform, and Carina Bauer, CEO, IMEX Group
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Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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