Pico Launches E3 Platform Targeting SMEs
April 11, 2017
Earlier this month, Hong Kong-based Pico Far East released a new platform, E3 (East. Events. Exhibition) – which targets SME exhibitors.
E3 is positioned as a one-stop O2O exhibitor service platform, which aims to match exhibitors, designers and fabrication contractors. E3 claims to provide a convenient one-stop user experience that connects exhibitors, designers and fabricator contractors by harnessing the power of big data for events and exhibitions, and project bidding. Pico also maintains that E3 will improve the transparency of the exhibition stand design and production process.
According to Pico, trade shows and exhibitions are major channel for SMEs to explore new business opportunities, but the services available are often not well matched to the needs of these SMEs. This gap in the exhibition services market prompted Pico to introduce the E3 platform.
Partner Voices
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier.
Delivering a Personal Experience
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