Shepard Partners With Bear Analytics to Empower Event Organizers With Actionable Insights

June 1, 2022

Shepard, the third-largest event services provider in the U.S., has teamed with  Bear Analytics, a leading data analytics firm for event producers, trade associations and professional societies, to help show organizers address the ever-important aspect of event data to drive revenue and quality attendance.

Knowing that show organizers don’t always have the time or resources to invest in big data projects, the partnership is a win-win on all fronts, according to Cory Smith, vice president of strategic services at Shepard, which is committed to providing clients with signature full-service capabilities, including a robust network of solution-based partner benefits.

“This partnership feels like another step forward for us in this new era of in-person events,” Smith said. “The partnership with Bear Analytics is focused on three key components: enabling Shepard clients to leverage their own data to grow quality attendance, drive revenue and demonstrate the value of exhibiting at their show in real time.”

Through the alliance with Bear Analytics, Shepard’s clients will be able to harness the power of Bear IQ, a new industry-leading event analytics platform for live, hybrid and virtual events. The easy-to-navigate platform is designed to enable users to unlock metrics, insights and trends on audience demographics, company participation and revenue growth.

“Event organizers are finally able to prove impact and ROI to the exhibitors and sponsors that support them," said Joe Colangelo, co-founder and CEO of Bear Analytics, of the Bear IQ platform. "For decades, the Shepard team has enabled their clients with the tools and technologies to drive efficiency in event production. Bear IQ supplements this forward-thinking ethos by surfacing insights that drive event success in real-time."

Bear Analytics was founded in 2013 to build tools to address the pain points of quantifying attendee engagement, audience composition and growing revenue. Its Bear IQ platform was created to streamline and visualize event data and metrics to drive action and engagement throughout the event lifecycle. Bear’s leading event clients include National Association of Home Builders, National Confectioners Associations and RE+ Events.

With over 100 years’ experience, Shepard provides trade shows, corporate events, conferences and exhibits with the solutions needed to produce fresh and evolving face-to-face experiences that transform spaces into engaging and immersive environments. Shepard’s solutions include marketing strategy, creative and design, logistics, event technology, digital tools and production and entertainment.

Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE, listen to our latest podcast HERE and engage with us on TwitterFacebook and  LinkedIn!

 

Add new comment

Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be. Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024. To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages. Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions. In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage. Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.