TCEB Takes Its MICE Road Show to Japan

April 8, 2015

The Thailand Convention & Exhibition Bureau (TCEB) plans to hold a road show in Japan later this month.

The “Thailand Connect the World: Japan Business Events Road Show 2015” will be held April 21 at the Imperial Hotel, Tokyo.

Through the campaign, TCEB will promote Thailand’s MICE industry and introduce its new brand communication campaign – Thailand Connect the World – to the Japanese market.

The event will bring together more than 200 buyers, suppliers, international media and industry experts in a series of concurrent events – including a press conference, Thailand’s MICE showcases and a welcome dinner reception.

Key Thai government bodies will send representatives including: the Royal Thai Embassy, Tokyo, Japan, Ministry of Tourism and Sports, Customs Department, Ministry of Finance, Immigration Bureau and Airports of Thailand Public Company Limited.

“The event will provide new insights into Thailand's MICE industry as well as the overview of trade and relations between Thailand and Japan, and the Thai Government's policy in building the confidence and moving forward to the ASEAN Economic Community,” said Nopparat Maythaveekulchai, president of TCEB.

He added, “A new marketing promotion created especially for Japanese MICE market will also be announced.”

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