Tech News: Custom HipMaps for Events; Zenus Attendee-Tracking; Deondo and Popshap Partnership; Boostlingo Rebrand
November 3, 2022
Event tech continues to evolve at warp speed, this time through everything from a custom smartphone map app for events, a new attendee-tracking solution powered by AI, an alliance to combine event pods and interactive touch-screen kiosks, and a rebrand of a multilingual event platform. Read on to learn more!
HipMaps
HipMaps, an award-winning, custom smartphone map app for events, businesses and destinations, released a personalized, deeply informative map for the recent IMEX America 2022 show in Las Vegas, demonstrating the company’s ability to design unique maps for events of any size.
“HipMaps was created to make events fun, easy and less overwhelming,” said Rachel LeRoy, CEO and founder of HipMaps, “The app is free and easy-to-navigate, making sense of either unknown destinations or complex events by easily guiding users to either scheduled events or desirable locations that have been personally recommended by the host.”
LeRoy added that this was the first HipMap created for IMEX America, the company’s largest event to date, with more than 12,000 attendees, and for Las Vegas, and was very well-received by attendees.
The HipMap included the main conference events as well as recommendations from locals for restaurants, bars, shopping experiences, activities, entertainment and wellness options. Comments and details about each location, as well as GPS-enabled directions for users via Apple Maps or Google Maps, are also embedded within the HipMaps app.
HipMaps also designed a customized map for the Wedding Merchants Business Academy, set to take place in Las Vegas Nov. 7-9 with approximately 5,000 attendees.
All HipMaps are designed to have a completely different feel from one another to match the event’s brand.
HipMaps is the winner of the 2022 Best Industry Innovation Esprit Award by the International Live Events Association. The company specializes in branded maps for events, conferences, weddings and other special occasions, as well as for the hospitality industry, including resorts, wineries and destinations.
Zenus
Zenus launched attendee-tracking technology at the recent IMEX 2022 in Las Vegas. Designed to be the industry’s most effective attendee-tracking option, the new technology addresses the challenges event professionals have with existing services: They are expensive and hard to install, accuracy is always an issue, and privacy is often neglected, according to Zenus.
Zenus spent years perfecting cutting-edge computer vision and artificial intelligence (AI) technologies with broad applications. Its system analyzes people’s faces to compute foot traffic, dwell time, positive sentiment, demographics and more. Reports are generated in real-time on a polished interface.
Zenus deploys its proprietary AI models on specialized IoT devices assembled in Texas.
The footage is processed locally, addressing bandwidth, cost and privacy challenges.
Because Zenus does not process information linkable to an individual, it falls outside the scope of U.S. state privacy laws and the General Data Protection Regulation (GDPR).
In addition, Zenus' proprietary solution may scan badges automatically and from a long distance.
The organizer or exhibitor may retrieve the attendee journey for those who opt in.
Zenus is dedicated to creating the most innovative solutions for business events. The company’s awards include Eventex Best New Technology and Event Tech Live Best Use of AI.
Deondo and Popshap
The Deondo Company, the exclusive provider of NOOK Event Pods, and Popshap, a leader in interactive touch-screen kiosks, established a partnership to jointly offer the companies’ products to the trade show and events industry.
The new offering pairs Deondo’s and Popshap’s success in the event industry to maximize branding and digital awareness for show organizers’ sponsorship programs. It also provides attendees with a unique information gathering and audience wellness area on the show floor.
“With hybrid events becoming the norm, it is important to offer wellness areas for attendees and exhibitors that are tech rich,” said David Liddle, president and CEO of The Deondo Company. “The NOOK Event Pod’s ability to add interactive technology is a key element as the event industry returns to in-person meetings.”
Liddle added, “What we are missing is a way to provide additional information and experiential capability. Popshap’s touchscreen kiosk is the perfect technology to add for touch-screen check-in zones, a registration section and networking areas.”
Popshap’s partnership with The Deondo company is a natural step in the company’s growth, according to Eitan Magid, CEO of Popshap.
“Adding the Popshap technology to the NOOK Event Pod elevates the customer experience and creates an accessible, easy-to-use platform for our clients.”
Boostlingo
Boostlingo, a leader in the interpretation technology industry, announced the rebranding of VoiceBoxer, the company’s comprehensive multilingual event platform, to BoostEvents. The rebranding is part of the organization’s long-term plan to incorporate all aspects of VoiceBoxer, which it acquired in March, into the Boostlingo product suite.
Boostlingo offers interpretation technology to meet every interpretation need, including video and phone interpretation, simultaneous (conference, meeting or event) interpretation, interpreter scheduling and management, and on-demand interpretation. BoostEvents is the company’s simultaneous event interpreting platform for hosting fully multilingual hybrid or online events.
The Boostlingo organization chose the name BoostEvents to acknowledge the growing demand for multilingual onsite, hybrid and online events driven by continuing globalization.
“Boostlingo has always tried to be at the forefront of the interpretation industry,” said Bryan Forrester, Boostlingo’s CEO and co-founder. “This rebranding is our team’s recognition that the event interpreting space will continue to grow, and that we want to be leaders in meeting multilingual event needs.”
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Partner Voices
Every day, MGM Resorts hosts organizations and individuals from around the world with a diverse array of business purposes, needs and expectations. But they all have one thing in common—a host committed to making their meetings sustainable and unforgettable through close partnership and responsible meeting practices.
Harnessing the Sun
Meetings at MGM Resorts are predominantly powered by the sun, thanks to its innovative 100-megawatt solar array. As the largest directly sourced renewable electricity project in the hospitality industry, the solar array features 323,000 panels and produces up to 100% of MGM Resorts’ daytime power needs in Las Vegas.* Built in 2021, the solar array reduces the carbon footprint of meetings—and all of MGM Resorts—while still delivering an enlightening and electrifying guest experience.
Leading Water Stewardship
Knowing water is essential to operations, guests and employees, MGM Resorts has long employed various conservation measures and has doubled down on its commitment in recent years to become a leading corporate water steward. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate, a United National Global Compact, becoming the first gaming company to endorse the initiative. The company replaced more than 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas and pledged to reduce water use by 33% by 2025 and by 35% by 2030. Between 2007 and 2022, MGM Resorts saved more than 6 billion gallons of water through water conservation.
Fostering Diversity, Equity & Inclusion
MGM Resorts serves a world of diverse people, perspectives and experiences by cultivating a workforce culture that embraces all of humanity. From mindful recruitment and hiring practices to meaningful social responsibility initiatives, MGM Resorts is a welcoming and inclusive space for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members and more. The company’s commitment to supplier diversity drives innovation by extending competitive opportunities to local and diverse-owned suppliers, while the MGM Resorts Supplier Diversity Mentorship Program provides diverse-owned businesses tools and resources to enhance and grow their businesses.
Paying it Forward
MGM Resorts knows that great companies must serve the greater good. That’s why paying it forward is part of its approach to meetings and events. Through the Feeding Forward Program, MGM Resorts collects and preserves unserved and untouched food from conventions held at its properties, then safely donates to food-insecure people through a partnership with Three Square, Southern Nevada’s primary food bank. Since 2016, MGM Resorts has donated more than 3.7 million meals, with a goal of 5 million meal donations by 2025. Donations include unserved perishable prepared foods from events, perishable unprepared food from MGM Resorts’ kitchens and nonperishable food items from minibars and warehouses.
From world-class venues and experiences to industry leading responsible meeting practices, MGM Resorts is proud to host meaningful and sustainable events.
*Not including The Cosmopolitan of Las Vegas
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