Winning With Webinars in 2023
November 15, 2022
Events are always evolving. Whether through the twists and turns of pandemics, or highs and lows of the latest event tech, events are a constant rollercoaster. No surprise that a huge goal of event marketers and planners is to make sure their event rollercoaster has the longest line of people waiting to ride their experience.
One event format, however, is constantly struggling to get up those hills to provide a thrill at the summit: webinars. They’re a necessity for just about every business, yet hosts and attendees alike find them to be a bit of a slog compared to other types of events they can participate in.
To help your business webinars into the new year, Hubilo gathered creative webinar ideas to get your efforts and your attendees to the top of that rollercoaster. Let’s dive into a few below.
The brawn of brainstorming
Everyone loves to share what they know when given the opportunity. You see it happen in chat sidebars and hands raised to come onto camera when attendees are itching to drop their knowledge to the entire audience.
One way to channel that energy is to host a brainstorming webinar. Now, instead of a one-way firehose of information you’re presenting to an audience, your attendees’ ideas become the content. Whether you use a mindmap tool like Miro (where everyone can collaboratively add and move around ideas to a collective theme) or breakout rooms to allow attendees to join smaller focus groups for a set time to hack a problem, the energy literally lifts the webinar into new heights and creates core memories for your audience.
The unexpected is underused
We’re all super familiar with the typical webinar agenda: introduction by a talking head, share presentation slides to the screen, talk/click through each slide, open it up for questions at the end. Your result is a very produced, yet very formulaic, business webinar.
Considering your audience likely ingests shows and social media, try to replicate that experience. Kick off the webinar with a person walking and talking from their phone. Add a little low, fun music in the background. Plot in some casual get-to-know-you questions and polls. Refer to something that’s trending or in pop culture (though avoid anything too polarizing).
These are just a couple of ideas for your webinars, and there’s more where those came from in Hubilo’s blog.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
Add new comment