Messe Frankfurt Buys Thailand Lighting Fair and Thailand Building Fair

Messe Frankfurt New Era Business Media Ltd has acquired Thailand Lighting Fair and Thailand Building Fair to expand the worldwide portfolio of its Light + Building brand of trade fairs.

Powered by Messe Frankfurt since their inception in 2015, the two fairs now will officially form part of the Light + Building family that totals 14 fairs around the globe.

Pico Far East’s Revenues Down 4 Percent in 2017

Hong Kong-listed Pico Far East announced its annual results, for the year ended Oct. 31, 2017.

The company reported total revenues of US$510 million, down by 4 percent year-on-year. The company attributed the decline to the end of two non-recurring mega projects in the previous year.

The company’s net profit fell 6.3 percent during the year, down to US$36 million. Diluted earnings per share for the year were HK$0.2286 (US$0.029).

More than 80 percent of Pico’s revenues were generated from its exhibition & event marketing services, amounting to US$409 million.

Big Game, Big Transformation: How Minneapolis Became Super Bowl City

Submitted by lpsavas@tsnn.com on Tue, 02/13/2018 - 10:15

Whether you’re a fan or not, it’s hard to miss the hype around the biggest football championship of the year. And this year’s coverage has been particularly interesting with a spotlight on first-time host, Minneapolis. Unlike previous metropolises like Houston and San Francisco, Minneapolis/St. Paul had some hurdles, including fewer traditional event space options and frosty conditions. But the Twin Cities capitalized on its “Bold North” strengths to become the ultimate Super Bowl hub with a wide lineup of memorable experiences in and outside the big game.

6 Event Marketing Trends for 2018

Submitted by lpsavas@tsnn.com on Fri, 02/09/2018 - 09:48

Whether it’s making a list and checking it twice or end-of-year recaps and wrap-ups, winter is the season of lists. At Derse, much like when it comes to events, we’re all about preparation. So, we’ve scoured the internet for opinions and predictions on event marketing trends for the coming year.

These predictions from Chief Marketer, Entrepreneur, Forbes and more, combined with our knowledge from the past year and our expertise in aiding companies with events, exhibits and experiences led to our own list.

Viacom Acquires VidCon, Marking a Focus on Live Events

Viacom, owner of MTV, VH-1, Nickelodeon and BET, to name a few, has acquired VidCon, host of the world’s largest multi-day conference for the global online community.

The move will accelerate its participation and investment in next-generation platforms and expand its focus on live events, according to Viacom officials.

VidCon will remain a stand-alone entity and retain its senior leadership team.

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.