Julia Smith, CEM, is senior vice president, national sales at GES (http://www.ges.com/US/home), where she has been collaborating with exhibition clients for more than 23 years.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience