6 Tips for an Unforgettable (and Affordable) Trade Show Display

May 25, 2017

Kristin Hovde

Kristin Hovde is the Website Manager and Blogger for Smash Hit Displays, an online trade show display company that has many booths, accessories, and flooring available.

Each time you sell your products at a trade show display, you put in a lot of effort, time and money. It is, therefore, paramount to find all ways of maximizing that investment.

Your primary objective should be on how to create an attention that will remain even after the show, no matter how small your budget might be.

Custom trade show displays do not have to be very expensive, but they have to be creative, smart and memorable. Here are some tips you can follow to ensure that you have an affordable and fruitful custom trade show display.

Use Simple Lighting System

Illumination is usually imperative to effective trade show marketing. Use affordable lighting systems to lighten your exhibit up and invite people. You can also call particular attention to certain products or illuminate certain demonstrations. This will not cost you much and it works best if you can't brighten up the whole booth.

Be Organized

Your beautiful exhibition design can be easily detracted by a messy heap of paper and promotional materials. Use standard literature racks to present brochures and other items in a professional and neat manner.

Look for a Stand

Get yourself affordable but flexible banner stands for your custom trade show display. These stands will allow you to swap out graphics from one show to another, especially if you have a command for various audiences.

Employ Affordable but Top-Notch Graphics

To outdo other competitors in the market, use any of the advances that have been made in the photography world. Get the services of design professionals to develop and print all your design graphics. This is not the right time for shortcuts; you need a quality material that will attract clients to your booth.

Ensure You Add Interactions

Your custom trade show display should assist guests in experiencing the products and services. Within the design of exhibit you are using, make it easy for your customers to hear, see and even have physical contact with your products. This is another affordable way of drawing many people to your booth.

Use Affordable Displays Instead of Costly Signage

This is another way of reaching higher without spending much. Take your exhibition design to another degree by hanging displays and allowing the participants to see your branding from across the floor.

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.