Arlene Shows
Arlene Shows (yes – that’s her real last name!) is the Marketing Director for TSNN & TSNN Awards and a passionate networker in the events industry.
The Secrets to Becoming a TSNN Top Trade Show
April 24, 2019
The Secrets to Becoming a TSNN Top Trade Show
If you pulled back the curtain from the Trade Show News Network team over the last few months, you might reveal something like this: busy event bees crunching numbers of square footage, attendance, venue locations and all the secret ingredients that go into compiling our annual TSNN Top Trade Shows list.
But what is the recipe for culminating a place on TSNN’s prestigious list? After attending, reporting on or studying these amazing events, we’ve identified one key one ingredient: Each one on the list knows how to create buzz!
If you would enjoy celebrating some of the success, Google #TSNNTopShows (or head on over to Twitter) and see for yourself. Better yet, if you attended, exhibited, sponsored or hosted one of these winning shows, we want you to broadcast it with the hashtag above, and we will keep our eye out to share! Otherwise, a quick taste is below…
CES, held in January in Las Vegas, snagged the No. 1 spot on our list. The Consumer Technology Association’s show spanned nearly 2.8 million net square feet and drew 111,854 attendees to venues that included Las Vegas Convention Center, Sand Expo Convention Center and several others in the city.
The company with the second-highest number of shows on the list was Reed Exhibitions, with 10, followed by Clarion, with eight.
Once again, the city of Las Vegas topped the 2018 TSNN Top Trade Shows list with 48 shows held in the city. Orlando and Chicago tied for the No. 2 spot for cities with most shows on the list, with 21; followed by Atlanta, with 17; New York, with 13; San Diego, with 11; Anaheim, Boston and New Orleans, with 9 each; and Dallas rounded out the top 10 cities, with 8.
Here’s what some of the winning shows had to say…
“The TSNN Top Trade Shows list is an all-star collection of the biggest and best exhibitions of the previous year, and we are proud to again be recognized among North America’s trade show giants,” said Jim Pittas, president and CEO of PMMI. “This honor is a testament to PACK EXPO’s status as the premier resource for the latest innovations in packaging, an industry that is growing at a rapid pace.”
“Digital Signage Expo has been recognized as one of the 50 fastest-growing trade shows in North America a total of seven times in 2007, 2009, 2011, 2012, 2013, 2014 and 2017.”
"We want to thank Trade Show News Network for recognizing all three of the restaurant and foodservice shows we produce,” said Tom Loughran, vice president, Clarion UX Food & Beverage Group. “We work closely with our partnering associations in New York, California and Florida to create exciting special events, stimulating education programs and trade show floors with the latest products and services for our attendees, and appreciate the acknowledgement by being named among the top events in the U.S."
Shows bragged rightly so far and wide about landing on the list! Click here, here and here for a few examples.
Shows who qualified for the 2018 TSNN Top Trade Shows list automatically will also be qualified as possibly being named one of the top fastest-growing shows in the U.S. and invited to an exciting weekend celebration at the 2019 TSNN Awards, Nov. 15-17 in Dallas. Winners will be announced in mid-May, so stay tuned!
The 2018 TSNN Top Trade Shows complete list can be found here.
Have FOMO (fear of missing out) yet? Well you should—here’s a video glimpse into the TSNN Awards celebration of success we had last year in Louisville (and yes, there was a disco ball spinning). Dallas, here we come!
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.
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