Expos, Meetings and Conventions Need New Resources

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework:


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Understanding  the Safety Resources You Need

The backbone of any trade show or meeting-specific safety protocol is the overall safety plan. https://mohegansun.com/content/dam/mohegansun/PDF/Misc/MSCT-safety-operational-plan.pdf

Convention centers, resorts and hotels are incredibly expansive; so, the logistics of closing and reopening effectively are a major undertaking with myriad considerations. In the case of a Tribal Nation, by being located on a reservation, the resort has access to the resources of the Tribal Government, which includes an established health department. Here, the knowledge and guidance of the health department, which has worked in conjunction with state and federal health organizations throughout its history, are the foundation in establishing safety guidelines and protocols.

The Power of Partnerships

Mohegan Sun’s 10,000-seat Arena regularly hosts global acts, from Justin Timberlake and Jay-Z to Bruce Springsteen and Dave Matthews Band, not to mention various professional and college sporting events. This high-profile venue pivoted at the height of the pandemic to leverage existing relationships with sports partners in order to operate bubble residencies for both Bellator MMA and SHOWTIME Boxing for each promoter’s string of nationally televised fights. The original time frame of the residency was mid-July through late September 2020.

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The ViacomCBS team was so pleased with the facility’s safety protocols that they extended the residency into 2021. The successful execution of these residencies allowed Mohegan Sun to attract incredible opportunities in both entertainment and meetings and conventions capacities, and it has also allowed the resort a platform in which to boost its public relations and marketing messaging by informing audiences of these successes.

The key is to be flexible and to adapt when forces largely out of our control are presented.

Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas  Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.   Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.