Let's Make Face-to-Face IN Your Face!
May 31, 2013
A lot of time, voice, energy, ink and virtual storage space are used elucidating the ‘Power of Events.’ The industry – and CEIR in particular – has done an excellent job in recent years of backing this up with hard data to get marketers to understand what we collectively have to offer. We all know that most marketing text books maybe contain a page of information about tradeshows and events – and we are then forced to educate, update, and even campaign for and about the arsenal of amazing marketing and sales tools our events provide.
I say it’s time to take a different approach … more aggressive, in your face, king of the mountain, full of attitude kind of approach. It’s face-to-face IN your face!
The good folks at Exhibit Surveys recently released a host of data, published at Exhibitor Online, which contains stunning information about the buying power of tradeshow attendees. This is annual research they produce, and the numbers are trending upward. Consider:
· 84 percent of tradeshow attendees have the power to recommend or make final purchase decisions
· 38 percent of attendees to ANY event are first-timers to that event, and 30 percent are classified as regulars (being at that same event for the prior four iterations)
· 49 percent of attendees have purchase INTENT at that show
· The average show attendee spent 2.3 days (9.1 hours) ON the floor visiting exhibits
Come on people. No other sales or marketing channel will yield these opportunities in such a cost effective manner. Take these data points and craft the new elevator pitch:
“Excuse me? You are not considering tradeshows because …? I’ve got the entire industry on the floor, HALF of whom are ready to BUY, a stunning MAJORITY of which can recommend or approve that buy, almost 40 percent are NEW to the show and don’t know who the heck you are, and they will spend over two days actively engaged with the showfloor. Have you HEARD of face-to-face? Where did you go to marketing school?”
Print, direct mail, electronic media and even a carrier pigeon can’t touch this. Friends, it’s time to be incredulous … a bit angry…. teed off!
Let’s get out in front the message. We don’t need to demonstrate the power of events, we OWN that. Let’s show our clients what they are missing when they don’t participate, how they will lose sales and market share, how no one will know they exist anymore. We dominate the industries we serve. Let’s act like it.
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
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Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
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Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
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Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.
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