Experts & Opinions
May 18, 2013
I have probably interviewed well over 200 salespeople in the last 20 years when I was seeking to fill various positions. One question I always ask every candidate is:
“On a scale of 1 to 10, with 1 being ‘not at all’ and 10 being ‘obsessed’, how motivated are you by money?”
If you want to work for me, the answer needs to be a 9 or a 10. Mostly, the response I get is “well … a 5 … because family and other things are more important …” This is a great response also and family is, unequivocally, more… more
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May 18, 2013
When it comes to “virtual trade shows”, I agree with Gertrude Stein’s long-ago observation: There is no there, there.
A virtual event and an in-person event can each be described as a “trade show”. True … and a TV turkey dinner and mom’s Thanksgiving turkey dinner are both “turkey dinners”.
There are virtues to “virtual”, but for some purposes, the drawbacks outweigh the benefits. Let me give you an example. I’m on the advisory board oftheCollegeof Socialand Behavioral Sciences at UMass Amherst, my alma mater.
At most… more
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May 12, 2013
Finding the right speaker for an event is paramount to the success of the conference. Speakers do more than just share content, they set the tone for the whole meeting. But finding speakers who can have the right impact is getting more difficult, as more people are calling themselves speakers.
As a speaker I know that I am not the right fit for every event, yet I also am an attendee at many events. I am perplexed sometimes as to how a speaker ever ended up on the stage. Matching up topics and experience to the goals of the conference are paramount to the success,… more
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May 12, 2013
Trade show attendees have more and more options available to them every day. New, competing events are popping up everywhere vying for their attention. Education, networking opportunities and vendor research is now available for free online.
Trade Shows have a unique opportunity provide enhanced education, networking and exposure to industry suppliers that attendees can’t get elsewhere.
That enhancement was the topic of discussion on May 8 during the weekly gathering of show organizers, exhibitors and suppliers in the Twitter chat #ExpoChat.
Chat participants first talked about what… more
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May 04, 2013
As many of you know, I write about travel and hotel experiences. Hotels have to work on the user experience as much as we trade show managers do, since that experience can affect your trip, regardless of business or travel. I also write about online reputation management and how important that is. Let’s discuss what happens when those items intersect.
I was traveling to Santa Fe, New Mexico, a trip I have done several times, and I booked my normal hotel, La Posada de Santa Fe, in my usual way – via phone to get a special rate I cannot get booking online. I… more
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May 04, 2013
The EMS team traveled to Orlando, Fla., for the Southeast Acquirers Association’s Annual Conference this past March. While there, we organized a 6-second Vine Video Contest.
My apologies for the redundant structure of that last sentence to those already familiar with Vine. For those who are not, however, @VineApp is precisely that - a 6-second video application streamlined through Twitter, playing on loop upon publication.
We raffled off an iPad Mini at random with the Vine contest we ran at SEAA 2013. Conference attendees could enter our contest by recording a video… more
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Apr 28, 2013
While wrapping up the panel discussion she led at the 7th annual MOD Awards in Las Vegas, Liz Miller, vice president of the Chief Marketing Officer (CMO) Council explained, “The role of marketing is to convert brands into business.” Brilliant in its simplicity. Powerful in its implications. Most marketing and sales leaders – be it the Chief Sales Officer (CSO) or a manager – are in one way or another measured on their contribution to the bottom line.
In most companies, marketing or sales (or both) provide funding for shows and events. Both groups have options… more
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Apr 28, 2013
“80 percent of success is showing up.”
I recently attended a breakfast meeting. I sat at a table with a group of friends, “friends” as defined by Will Rogers: “A stranger is just a friend I haven’t met yet”.
Richard, my new friend to my immediate right, asked what I did for a living. When I described what “trade show lead retrieval” is, he nodded, then offered an observation.
“Ah, the mystery device”, he said. “Mystery?”, I replied. “Yes, it’s a mystery to me. Information is collected, but the mystery… more
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Apr 21, 2013
Zombies are having a renaissance lately, what with the popular “The Walking Dead” T.V. show on cable, and now the romantic comedy “Warm Bodies” in the theaters. But unfortunately, zombies have always been all-too popular at trade shows.
Trade show zombies are those slow-moving, nearly brain-dead attendees stumbling down the aisle. After a few hours wandering a trade show floor, their brains are on overload from the visual and sensory torrent. They’ve lost the mental ability to recognize why they should stop in your trade show booth and… more
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Apr 19, 2013
I love working on a given trade show, whether it is to improve pre-show communication, assess the booth and attendee experience on-site, or give a lecture on post-show lead follow up.
As a consultant, I have been asked several times how to make the best of a consultant’s expertise. The fact that I have been asked about it gave me pause since it is a great question. How should a consultant and a trade show manager work together to have the best possible relationship?
Your consultant is one point of view. Yes, I am starting out with this disclaimer. Your… more
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Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
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Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
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Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.