ASM Global Partners With Cloud Software Provider Infor to Unveil Breakthrough Event Management Technology

July 1, 2022

ASM Global, a leading producer of entertainment experiences, teamed with Infor, a top cloud software provider, for a multi-year strategic blueprint that will offer the live-entertainment industry’s first fully integrated booking, sales, food and beverage, and event management platform, and it will also be used for conventions, trade shows and other corporate events.  

The newly developed software is earmarked for ASM’s domestic and international venues, and the company plans to officially begin deploying it this month at select ASM Global U.S. arenas, stadiums, theaters and convention centers. Those introductions will quickly be expanded to its vast global facility portfolio. The full rollout is expected to be completed by December.

A plan to implement the software specifically for conventions, trade shows and other corporate events is being developed.

“Infor’s technology solutions, as part of our one-of-a-kind technology advantage for our clients, will help us further revolutionize guest experiences, promote greater client engagement, increase revenues for partners, and streamline communications from event bookings to sales and marketing touch points,” said ASM Global President and CEO Ron Bension.

“It’s another opportunity for us to fuse our global expertise and learnings with the ability to create local solutions for all of our partners,” he said.

ASM Global’s new global management system creates a revolutionized venue experience that will be configured and customized by venue type and size, resulting in numerous benefits, including:

  • Increased venue efficiency and profitability
  • Exponential event sales growth
  • More touch points for enhanced client engagement.
  • Reduced friction throughout the event journey, providing seamless communication with clients and between internal systems.
  • Tracking of essential activity, trend and outcomes both locally and globally

“Infor is committed to innovating and collaborating with leading organizations like ASM Global to provide proven, scalable technology to the hospitality industry at large so that teams are able to utilize modern applications to better understand and cater to patrons and their business,” said Infor General Manager Jason Floyd. “When an organization places less focus on administrative tasks and can automate processes, it is able to quickly deliver tangible business results and better understand and engage loyal customers more effectively.”

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact