Cut Through the Content Clutter in 2015
January 9, 2015
In the past few weeks, our inboxes have been inundated with predictions and trends for 2015. At a2z, we have tuned in to what the experts are saying, and a picture is emerging of the shape that content sharing and marketing will take in 2015. Previously Content was King, but if this was still the case, then we would have many, way too many, rulers. 2015 will require brand owners to not only share content with target audiences, but also present it in a way that breaks through the clutter.
Four ways to make your content count that will be big this year:
1.Video
Video is easier and faster to digest than reading a blog post or article, which suits the busy lives of workers today. A story can engage readers and storytelling is most easily achieved through video. You can evoke emotion and create a connection with your brand. If the time and costs associated with video are out of reach then start with audio podcasts which can similar results and require far less of an investment.
2.Interactive
Facebook just announced the release of new call to action buttons coming to business pages in 2015. This type of simple and fast interaction can boost your social media reach and engagement. You can also boost interaction with your posts, blogs, newsletter, and website with polls, surveys, and live chats. To keep readers engaged be sure to share the results quickly and with the entire audience and encourage responses to the results to keep the conversation flowing.
3.Mobile
When planning your content and the distribution of this content, mobile readers and viewers must always be at the forefront of your plan. You will want to design your emails, infographics, and images so that they render well on all size screens. Quick, but insightful, reads are easier for mobile viewers to consume. You may also consider creating specific content for your mobile audience. Short snippets that lead to full articles or full length videos work well in this scenario.
4.Collaborative
Keep your content fresh and ever evolving by pulling content from cross functional teams within the workplace. Ask for each team’s perspective on the same topic or highlight guest writers from each team. Also encourage user-generated content with contests for video, photo, and tagline submissions for specific topics related to your event. This content can offer a multitude of opportunities for new content. Finally, put the employees at your organization to work for you. Use them as content distributors on their own social networks. Some employees who are on the frontlines with customers likely have strong connections with people in your target audience and can provide a trusted source for opinions and information.
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.
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