Destination Marketing Association International Partners with CBIS to Upgrade empowerMINT Tool

February 24, 2015

Destination sales professionals will access planner information from Destination Marketing Association International’s empowerMINT initiative that includes improved data hygiene and supplemental meetings and contact information supplied by Columbia Books Information Services.

The data platform will relaunch in summer of 2015.

“Today’s planners expect sales professionals to be targeted with their prospecting, informed about their meetings, and timely in their outreach,” said DMAI President and CEO Michael Gehrisch. “As we leverage data partnerships and the competencies of CBIS, toward improving the database, destination sales professionals will be better able to address planner needs with more robust intelligence.”

The empowerMINT initiative positions destination sales professionals as the preferred local experts who assist meeting planners in finding a fit for any size meeting.

The database, as one of two technology products supporting that mission, has operated as an exclusive resource for destinations to share information and prospect for meetings business for 20 years.

As a result, ongoing activity has led to a gradual accumulation of obsolete, legacy information in the database.

CBIS, an information publisher, has extensive experience in capturing and delivering relevant and highly accurate data for over 40 years. Since its acquisition of Thompson, which included The Salesman’s Guide, CBIS now boasts key information on meeting preferences and locations for more than 16,000 U.S. associations and 6,000 corporations that will be integrated into the current empowerMINT offering.

CBIS databases include,, Association Meetings and Event Planners, Corporate Meetings and Event Planners, and

“We are very excited to work with DMAI on taking the empowerMINT initiative and its data to the next level,” CBIS President Joel Poznansky. “DMAI has led the way with aggregating important, useful information for those working to identify the right meeting planners for their cities. Incorporating the data skills and additional information collected by Columbia Books will create the preeminent offering in North America.”

Spearheaded by DMAI’s sales and marketing committee, the empowerMINT enhancement project will occur in two phases:

1.      Cleansing of Existing Data and Matching of Records

CBIS will conduct an initial review of existing empowerMINT records, making appropriate updates and matching those records with those found in CBIS databases. Then, CBIS will consistently make updates to matched organization and contact records every six months moving forward.

2.      Addition of New or Missing Data

empowerMINT will import through a one-way interface selected records from the CBIS databases for destinations to search and view.

“As sales professionals, we have had a long history of collaboration through empowerMINT,” said Rachel Benedick, vice president of Sales and Services with VISIT DENVER and Chair of DMAI’s Sales and Marketing Committee. “As not only users and contributors to the database, but also stewards of the quality of information found there, the Committee is looking forward to ensuring that empowerMINT continues to be an important and constructive resource for the entire industry.”

The Committee has outlined a plan to finance the enhancement through a consolidation of subscription levels under DMAI’s empowerMINT initiative.

The project will eliminate the current unit MINT pricing in the 2015-2016 subscription cycle, and raise empowerMINT subscription rates nominally, according to each destination’s total budget.

“Our collective knowledge and expertise on meetings business will always be one of our greatest assets. DMAI always strives to instill a spirit of collaboration between destinations through the empowerMINT initiative,” Gehrisch said. “This data partnership will complement those efforts by continually ensuring that the information our sales professionals find in our database is valuable, accurate, and complete.”

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.