New Fanatics Events CEO Lance Fensterman Shares Vision for Creating Comic Con Experiences for Sports Fandoms
July 14, 2023
Fanatics, a global digital sports platform valued at $31 billion, and IMG, an events and talent management company that’s part of public company Endeavor Group Holdings Inc., have launched Fanatics Events to bring communities together at live events to celebrate all aspects of fandom, including sports, collectibles, memorabilia, fashion, music and entertainment.
Fanatics Events, which is majority owned by Fanatics with IMG as a minority partner, will create fan festivals that feature athletes and brands from across the industry, limited edition apparel drops, musical performances and celebrity appearances. The vision is to have ticketed events that resemble Comic Con or the NFL Experience held annually at the Super Bowl. The new venture aims to start holding events next year.
Lance Fensterman, who was tapped to serve as CEO of Fanatics Events, brings nearly two decades of experience building and executing some of the world’s preeminent live B2C and B2B events. Most recently, Fensterman served as president of ReedPop, a global pop culture live event and multimedia platform that’s owned by RX. During his tenure at ReedPop, Fensterman oversaw more than 40 events — including prominent brands such as New York Comic Con, MCM Comic Con, PAX and Star Wars Celebration — across 10 countries. He will report to Fanatics Chief Strategy Officer Tucker Kain.
In an exclusive interview, TSNN spoke with Fensterman about how the deal came about, what attracted him to the opportunity, his vision for building an events business from scratch with the assets and resources of two major players in the sports and entertainment industries, and his take on how the sports memorabilia events market mirrors the comic events industry of 15-plus years ago before Comic Cons rose to global prominence.
Watch the interview here:
Back Story
According to its web site, Fanatics partners with a number of major professional sports leagues, including the NFL, MLB, NBA, NHL, NASCAR, MLS, PGA and hundreds of collegiate and professional teams. The company has more than 8,000 employees.
Fanatics was last valued at $31 billion after a $700 million financing round back in December. Since then, the company has made a string of bold moves to build out its business beyond ecommerce. In January, Fanatics acquired Topps, a licensed trading card brand that has serviced collectors, fans and retailers for more than 70 years.
In March, Fanatics signed a 10-year deal with the NHL to become its on-ice uniform outfitter. In late June, Fanatics bumped up its bid from $150 million to $225 million to acquire PointsBet’s U.S. assets, which will give the company access to 15 U.S. states that the online sporting betting company operates in.
The launch of the new events business marks the latest move as the company heads towards what many predict is a long-awaited initial public offering.
What’s Next
“The launch of our new Fanatics Events business provides an opportunity to celebrate all aspects of fandom - including sports, collectibles, memorabilia, fashion, music, and entertainment — under one physical roof in a way that has never been done before,” Fensterman said.
He added, “Fanatics is uniquely positioned to innovate the live event landscape, and these new touchpoints will reinforce our commitment to enhancing the overall experience for fans and collectors globally.”
Fanatics Events will first focus on the collectibles space, finding entry points to put a fresh spin on the biggest card shows and collectibles gatherings. These events will be critical to Fanatics’ mission of growing the trading card and collectible hobby, welcoming new collectors, bringing current collectors together, and celebrating the fandoms of sports and entertainment in a format that is inviting and exciting for all fans.
The vision is then to expand beyond collectibles to celebrations of the shared cultures of sports and entertainment with top tier athletes and celebrity appearances, plus the biggest acts in music and the most influential brands in popular culture.
"We are excited to partner with Fanatics to produce best-in-class experiences for sports fans everywhere,” said Paul Caine, president of On Location and IMG Events. “Fanatics Events will be super-charged by the full power of Endeavor’s flywheel, global network, and events expertise to deliver once-in-a-lifetime moments that fans will remember forever.”
Fanatics expects the new company to begin announcing additional staffing hires, launch plans and deals in Q3 and Q4 2023 with eyes towards its first fan-facing events being live in 2024.
Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE, listen to our latest podcast HERE and engage with us on Twitter, Facebook and LinkedIn!
Partner Voices
Every day, MGM Resorts hosts organizations and individuals from around the world with a diverse array of business purposes, needs and expectations. But they all have one thing in common—a host committed to making their meetings sustainable and unforgettable through close partnership and responsible meeting practices.
Harnessing the Sun
Meetings at MGM Resorts are predominantly powered by the sun, thanks to its innovative 100-megawatt solar array. As the largest directly sourced renewable electricity project in the hospitality industry, the solar array features 323,000 panels and produces up to 100% of MGM Resorts’ daytime power needs in Las Vegas.* Built in 2021, the solar array reduces the carbon footprint of meetings—and all of MGM Resorts—while still delivering an enlightening and electrifying guest experience.
Leading Water Stewardship
Knowing water is essential to operations, guests and employees, MGM Resorts has long employed various conservation measures and has doubled down on its commitment in recent years to become a leading corporate water steward. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate, a United National Global Compact, becoming the first gaming company to endorse the initiative. The company replaced more than 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas and pledged to reduce water use by 33% by 2025 and by 35% by 2030. Between 2007 and 2022, MGM Resorts saved more than 6 billion gallons of water through water conservation.
Fostering Diversity, Equity & Inclusion
MGM Resorts serves a world of diverse people, perspectives and experiences by cultivating a workforce culture that embraces all of humanity. From mindful recruitment and hiring practices to meaningful social responsibility initiatives, MGM Resorts is a welcoming and inclusive space for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members and more. The company’s commitment to supplier diversity drives innovation by extending competitive opportunities to local and diverse-owned suppliers, while the MGM Resorts Supplier Diversity Mentorship Program provides diverse-owned businesses tools and resources to enhance and grow their businesses.
Paying it Forward
MGM Resorts knows that great companies must serve the greater good. That’s why paying it forward is part of its approach to meetings and events. Through the Feeding Forward Program, MGM Resorts collects and preserves unserved and untouched food from conventions held at its properties, then safely donates to food-insecure people through a partnership with Three Square, Southern Nevada’s primary food bank. Since 2016, MGM Resorts has donated more than 3.7 million meals, with a goal of 5 million meal donations by 2025. Donations include unserved perishable prepared foods from events, perishable unprepared food from MGM Resorts’ kitchens and nonperishable food items from minibars and warehouses.
From world-class venues and experiences to industry leading responsible meeting practices, MGM Resorts is proud to host meaningful and sustainable events.
*Not including The Cosmopolitan of Las Vegas
Add new comment