Society of Independent Show Organizers’ Executive Conference Unveils Stellar Session Line Up

July 28, 2014

When the Society of Independent Show Organizers’ Executive Conference kicks off Aug. 11-13 in Atlantic City, N.J., at the Revel Casino Hotel, attendees will have the opportunity to examine the event experience through the eyes of attendees and exhibitors alike.

On the first full day of the conference, one of the first sessions on tap – “The Attendee Experience: What Works? What Doesn't?” – led by Tom Mitchell, president of Messe Dusseldorf, and David Adler, founder and CEO of BizBash Media, will take a look at what’s being done to keep events fresh and engaging.

Instead of just speaking from the stage, small groups will be formed for an interactive session where they will receive multiple views of what they and their peers have done to “excite, engage and educate attendees,” according to SISO officials.

In another session that day – “The Exhibitor Perspective” – led by Sam Lippman, president and CEO of Lippman Connects, attendees will hear from three exhibitors to uncover what they love and hate about trade shows, as well as what show organizers should do to increase their ROI. 

“The Leadership Conference at Atlantic City is full of surprises and great content, including sharing of experiences, a new way to learn more about your “only business” peers, and of course the networking cannot be beat,” said SISO Executive Director Lew Shomer.

Other sessions during the three-day event include some of the following:

“What Happens When 300 Gen Y Disrupters Gather on a Mountain Top: The Summit Series”

“The Eventpreneurs Dilemma - The First Time is Easy. The Second Time is Work: The Story of LeadsCon, some Duds, and Grow.co”

“Teams, Culture and Transformation: The New View of Human Capital and Generational Diversity”

“Feedback Loop Myths: Giving Customers What They Don't Know They Want”

For a full conference schedule please click HERE.

Also during the event will be the 2nd Annual SISO Event Innovation Battlefield, during which a few event technology companies will take to the stage and present their latest and greatest tool to the audience and judges.

The winner of the contest will be chosen on the spot and have the unique experience of being feted in front of a room full of possible users of their technology.

“It’s our second year of the Event Innovation Battlefield, where three leading edge technologies will be viewed and voted upon as best new technology, with SISO sponsored mentoring to the winner,” Shomer said.

For more information on the battlefield, click HERE.

 

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.