TCEB ASEAN Rising Trade Show Campaign Returns
December 9, 2015
The Thailand Convention and Exhibition Bureau (TCEB) is continuing its ASEAN Rising Trade Show (ART) campaign to support the Thai exhibition industry through promoting the country as a high potential marketplace for the ASEAN market.
The ART campaign is expected to run for three years from 2015 with the goal to raise the profile and standard of the Thai exhibition industry.
The first-year of the ART campaign is set to officially finish in December 2015. The number of international exhibitors and visitors in the first three quarters of 2015 increased more than 75 percent year-on-year.
The number of exhibitors and visitors from ASEAN countries increased by 30 percent. TCEB expects the number of international business travellers to Thailand in the exhibition sector in 2015 to reach 175,000 and generating revenues of Baht 15 billion (US$423 million).
By the end of 2016, it is expected the number of MICE travellers to Thailand to reach 1,000,000 with revenues more than Baht 92 billion (US$2.6 billion).
Among those, 191,000 visitors will be from the exhibition sector, generating Baht 16 billion (US$435 million) in economic value.
Nopparat Maythaveekulchai, president of TCEB, said, “In the meantime, TCEB will continue to support trade show organizers as strategic partner in coordinating with relevant government and private organizations in other ASEAN countries in order to explore new business opportunity and markets as well as forming new collaboration network.”
He added, “The ultimate goal is to help Thai trade shows to create more and more compelling elements to attract more domestic international exhibitors and visitors as well as enhance the role of exhibition industry to be a key driver for further cross-border economic collaboration, both within the region and connecting to the global markets.”
Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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