Tips on Multi-year, Multi-event Attendee Engagement
March 23, 2014
At the recent IAEE DC Chapter’s luncheon meeting, a2z’s vice president of Professional Services, Angi Carr, shared some important strategies for multi-year and multi-event attendee engagement. Here are the key insights from her presentation:
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Know what engages and re-engages your attendees
Events are not just about products, services and education. In fact, they are mostly about people. To know what draws your audience, focus on what’s important to them, and what brings them to your event.
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Provide smart, integrated tools
Provide solutions that are easy to navigate and fast to use. Technology should be there not to awe, but to help your attendees achieve their event goals.
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Use the power of data analysis
Mine your website and mobile app analytics to figure out what engaged your audience the most. Understand the behavior and demographics of the people who are viewing and engaging with your content.
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Leverage email automation and surveys
Use the power of marketing automation to execute a well-planned email-based promotional campaigns and surveys. Review and compare the campaign reports to gauge the audience engagement level.
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Let your event app & website live post-show
Many event websites go to almost zero content immediately after the event is over. A simple thank you message is not the right way to thank event participants for staying invested in your brand. Continue to display and grow your videos, photos, blog posts, event highlights and survey results from the previous event even as you build content for the upcoming one. Invite attendees to view, comment and share your content with their peers.
Partner Voices
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New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.
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