Untapped Event Revenue Opportunities Lie In Digital Assets
Our research has shown that 76 percent of attendees decide which exhibitors they want/need to visit at an event before they arrive at the event. Are your exhibitors capitalizing on this pre-event selling opportunity? To influence attendees at the pre-event planning stage exhibitors need to stand out from the many companies on the exhibitor list. The most direct way to do this is through an online eBooth that showcases a company’s products, services, news, and show specials in an appealing visual display.
Revenue Opportunities from Selling Enhanced Listings and Digital Assets |
|||||
Event |
Exhibitors |
Exhibitors with Add-ons |
% of Exhibitors with Add-ons |
Revenue from Add-ons |
Revenue from Add-ons/Exhibitor |
Event 1 |
552 |
94 |
17% |
$83,860 |
$892 |
Event 2 |
346 |
61 |
17.6% |
$28,400 |
$466 |
Event 3 |
384 |
69 |
18% |
$47,450 |
$688 |
Not only can eBooths benefit the exhibitor, but show management can support dedicated exhibitors with the opportunity to purchase enhanced eBooth listings and add-ons like event map logos, banner ads, and videos.
Several a2z clients have found great success in this additional revenue opportunity with an average of 17% of exhibitors purchasing some type of digital asset.
Take a moment to consider your audience. Are they technologically savvy, do they desire new marketing avenues, is your market a competitive landscape? Then think about the opportunities you are offering to fulfill these needs. Are you doing enough? Are missing out on possible revenue opportunities?
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