What Mobile Users Really Want

June 1, 2015

2015 will be considered a watershed year in the history of mobile devices. This is the year when mobile adoption finally has surpassed PC adoption, something experts had been predicting since at least 2010.

This also is the year when leading search engines have made serving mobile users their official priority. Web and app design teams now are putting in special effort in adopting emerging best practices to ensure that the needs of the ever growing number of mobile users are catered to.

However, there still is a lot of confusion about what mobile users really want. It also doesn’t help that there is a plethora of research out there that is often counterintuitive and conflicting.

Before your team gets into deep discussions about design and features, here is a quick primer on the top three things that mobile users really want.

1.Access to both Mobile App and Responsive Website
While a mobile app provides quick access and high interactivity to existing customers who are already invested in your brand, a responsive website will enable your brand to continue to serve a broader category of current and new audiences who will search and find your content organically. Key thing here is that, under the hood, the mobile app and website should sync with each other seamlessly since users will also switch from one to other depending on what they need.

2.Speed
Sometimes, while putting in a lot of focus on adding new features in mobile apps, brand owners forget the simple fact that mobile users need quick and fast access to information. Apps that take too long to download, update or sync and gobble up bandwidth without the user being aware of it – all of these frustrate users and convert them into brand antagonists, instead of lifelong fans.

3.Ease of Use
Fancy touch screens and built-in interactivity in popular mobile devices often tempts designers into creating workflows that require re-learning on the part of users. This frustrates the vast majority consumers who are accessing your mobile website or app for that one thing that they needed to do quickly. Mobile users will value quick access to essential tasks through streamlined workflows over any other service that your mobile website and/or app may provide.

Add new comment

About text formats

Related Articles

2015 will be considered a watershed year in the history of mobile devices. This is the year when mobile adoption finally has surpassed PC adoption, something experts had been…
The availability or absence of smart search and planning features on the event website can make or break an attendee’s emotional engagement with that event. Recently,…
The availability or absence of smart search and planning features on the event website can make or break an attendee’s emotional engagement with that event. Recently,…
When your show management team is looking for a mobile app one of the first questions they should ask is “What will the attendees use the app for?” Every year,…
When your show management team is looking for a mobile app one of the first questions they should ask is “What will the attendees use the app for?” Every year,…
In its latest report, the Center for Exhibition Industry Research updated a study first released 10 years ago that took a look at attempting to answer the age-old question on…
Partner Voices
Partner Voices
A New Convention Center/Entertainment District Is on the Way
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas  Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.   Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
Learn More