ASAE Foundation Undertakes New Content Strategy Research Project

October 18, 2017

ASAE Foundation recently has launched a new research project called, “Association Content Strategies for a Changing World.”

The project will explore how association leaders are navigating the shifting content development and management landscape.

Not only will the project look at the positive impacts of strategic approaches to content, but it also will examine the emerging challenges organizations face when creating content and its dissemination.

This study is made possible by a grant from Angerosa Research Foundation and Stratton Media Strategies.

The Angerosa Research Foundation was established by Stratton in 2004 in honor of long-time associate, Angela Angerosa, who was passionate about association media and research.

“Thanks to Angerosa Research Foundation and Stratton Media Strategies, the ASAE Foundation will conduct a robust research project that will help educate leaders in our community on why it’s critical to strategically disseminate content to their audiences,” said ASAE Executive Vice President and ASAE Foundation President, Susan Robertson, CAE.

She added, “We will outline best practices and provide direction on how to align them with your organization’s business goals.”

ASAE Foundation is partnering with three consultants to execute this project: Carrie Hane of Tanzen, Dina Lewis, CAE, of Distilled Logic, and Hilary Marsh of Content Company, who are part of the collaborative research team.

The team will use a mixed-methods approach to gathering qualitative and quantitative information through broad surveys as well as in-depth interviews with associations of all varieties, sizes and scope.

"Developing and effectively managing content is critical to an organization's success. While associations are rich in content, they don’t always have the tools or strategies to harness that resource across the full organization to maximize staff resources and meet member needs,” said Debra Stratton, president, Stratton Media Strategies.

She added, “This ground-breaking study will provide essential data to guide associations in developing an integrated approach to creating and disseminating content. I’m so pleased that our foundation and company could underwrite this much-needed effort.”

Final report, tools, and resources will be available next Fall.

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.