Balou App Helps Exhibitors Ramp Up Booth Traffic and Lead Generation at Events

January 22, 2019

For smaller exhibiting companies with limited marketing budgets, investing large amounts of money on flashy, high-end booths to maximize foot traffic and generate meaningful leads can be a big, if not impossible challenge. That’s where event technology can help even the playing field on the trade showfloor.

Enter the Balou App, a mobile marketing solution for exhibitors seeking to enhance their booth presence and increase foot traffic by promoting their giveaways, samples, raffles or contests to a wider event audience, all in one convenient place.

“I have attended over 50 conferences in the past five years, and during that time I was shocked to see the amount of amazing prizes and giveaways given out by exhibitors that did not get the desired traction due to attendee unawareness,” said Adrien Cirou, founder and CEO of Balou.

He continued, “A tool like Balou can not only bridge the awareness gap between attendees and exhibitors by allowing them to showcase their giveaways but also offer a simple and effective attendee engagement tool for [show] organizers to utilize. Let’s be honest, who doesn’t love free stuff?”

To access a list of giveaways that exhibiting companies are offering at a specific event, attendees simply download the free Balou app and easily find, track and save the swag items they are most interested in.

If an app user “hearts” a raffle prize that has a drawing time and date attached to it, a push notification automatically reminds the attendee of the time and place of the drawing.

Meanwhile, Balou’s user-friendly portal allows exhibitors to enter prize descriptions and details of how to win the items at upcoming events, as well as manage their swag and view post-event analytics.

“Balou provides an excellent and easy-to-use tool for exhibitors to market their conference presence directly to attendees to increase booth traffic and generate additional leads,” Cirou said. “Another great feature is that it doesn’t need to be another stand-alone app but can be integrated to an existing mobile platform.”

Exhibiting companies are charged a per-use fee for each event and can list as many giveaways as they wish on the app, which is licensed by the show organizer and then offered to exhibitors to use.

“Balou is such an elegant solution to getting the word out about what booths are giving away,” said Nick Borelli, president and strategist of Borelli Strategies. “The (user experience) is clean and intuitive enough to bring instant value to even the broadest of consumer-facing events.”

 

Don’t miss any event news! Sign up for any (or all) of our e-newsletters HERE & engage with us on Twitter, Facebook, LinkedIn & Instagram!

Add new comment

Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be. Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024. To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages. Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions. In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage. Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.