Bizzabo’s Event Success Platform Exceeds $100 Million in Paid Registrations
Bizzabo, an events cloud, revealed that the company hit processing more than $100 million in gross paid registrations for its customers.
Further, $47 million of the total ticket sales occurred in the past six months alone.
This major growth milestone also coincides with recent news that Bizzabo had exceeded annual recurring revenue by more than 200 percent in size during the past year, illustrating growth both in the company and the market demand for its holistic events cloud that manages professional events from end-to-end.
Eran Ben-Shushan, Co-founder and CEO of Bizzabo, said: “Marketing leaders continue to recognize that professional events hold tremendous value for engaging prospective and current customers, establishing thought leadership, as well as driving revenue.”
He added, “More marketing dollars are going into professional events than ever before, across a wide range of industries and on a global scale. Running successful events is complex and stressful. Modern cloud-based software makes it dramatically easier to run, measure, and optimize events.”
Bizzabo enables B2B professional events globally. The top markets contributing to its $100 million in total ticket sales are United States, United Kingdom, Australia and Canada.
The types of events that currently represent the most revenue driving events include Conferences & Conventions at 36 percent, followed by Meeting & Networking Events at 24 percent, and Classes & Workshops at 18 percent.
Since launching in 2012, Bizzabo has enabled thousands of events attended by a million event goers, spanning a wide variety of industry verticals.
Technology organizations are processing the most event registration revenue at 26 percent, followed by Services, Education and Media, each at 12 percent, and then Financial/Banking at 9 percent, Events at 9 percent and Non-Profits at 5 percent.
Bizzabo identified that the majority of event attendees are company leaders, including C-Suite executives at 66 percent, VPs at 10 percent, Directors at 8 percent, and Managers at 7 percent.
Bizzabo’s award-winning event success platform offers marketers the means to create rewarding in-person experiences through a streamlined set of tools for event marketing, analytics, automation and personalization.
These critical features enable organizations to orchestrate, measure, and above all - improve their events.