Boston's MCCA Co-launches Inaugural Advanced Audio + Applications Exchange with Sitarian Corporation
December 9, 2013
As part of a new strategic plan to have a stake in launching new shows in Boston, the Massachusetts Convention Center Authority has partnered with Sitarian Corporation to debut the Advanced Audio + Applications Exchange (A3E).
A3E is an international tradeshow, conference and social network exchange focused on the exploration of new technologies that are transforming the music industry and the creative processes of musicians and audio professionals.
“A3E marks the start of the Massachusetts Convention Center Authority’s strategic partnership with new and exciting events, a game-changer for both the MCCA and the meetings and convention industry,” said James E. Rooney, MCCA executive director.
“Events are about creating connections and synergy, and our partnership with A3E will do just that with the unveiling of this new, one-of-a-kind, inclusive event that allows a myriad of interests to discuss, debate and learn about how new technology is changing the way people make and record music.”
The event will take place Sept. 23-24 Hynes Convention Center.
This is the first event that will be part of a continued strategic partnership between MCCA and Sitarian Corporation to bring more shows to Boston.
A3E will focus on three sectors that are being transformed by new apps and technology for music and audio: musicians and audio professionals; audio app developers; and the manufacturers of next generation music and audio instruments, tools, technology/hardware and related applications.
“We are very excited about the launch of A3E and the strategic partnership with the MCCA,” said Paul Sitar, founder of the Sitarian Corporation and the A3E show director.
He added, “Through A3E we are uniquely creating a world-class, dedicated forum for musicians, audio professionals, software and app developers, and music instrument and technology manufactures. The City of Boston provides a great venue and nucleus for the A3E launch, and the partnership, out-of-the-box thinking and operational excellence of the MCCA will make A3E an amazing forum for the A3E communities we are supporting and building.”
The two-day A3E event will feature vendors of apps, software, hardware, instruments and audio products that have an impact on how digital studios produce and perform music and audio content.
A3E also will feature three separate conference programs - A3E Audio Developers Conference, A3E P2 Conference Production + Performance and A3E Product, Market + Business Strategies Summit.
Johanna Storella, MCCA’s chief strategy officer, said that the organization is an equity partner and co-owner of the A3E event with Sitarian.
The agreement includes MCCA’s continued equity stake involvement, even if the show launches in other cities, she added.
A3E is just one of many shows MCAA hopes to launch with not only Sitarian, but also other new, as well as existing show organizers and under their own steam, Storella said.
As co-owners of shows, MCCA’s responsibilities primarily are building related, such as AV, floor space, F&B, rigging and also marketing and sales support, she added.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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