Comexposium Buys dmg::events Digital Marketing Division with ad:tech Series of Events
The Comexposium Group acquired the Digital Marketing division (dmg events Digital Marketing) of dmg::events, which operates ad:tech, iMedia and the Digital Collective series of business-to-business events in the United States, Japan, India, Australia, New Zealand and the United Kingdom.
“Digital marketing is a rapidly growing sector which falls within the Group’s international development strategy, and increases a portfolio of leading events which match our existing events: the Mobile Media Summit, Digital Marketing One‐to‐One, E‐Commerce and E‐ Commerce One‐to‐One. It will also allow Comexposium to become the world leader in terms of digital marketing and e‐commerce events,” said Renaud Hamaide, CEO of Comexposium.
The acquisition complements the Comexposium Mobile Media Summit (MMS) network of events established in New York, San Francisco, Los Angeles, Chicago, London, Miami, Las Vegas, Barcelona and Cannes, acquired in February 2015.
Paran Johar, CEO and founder of Mobile Media Summit, and Matt Denton, president of dmg events Digital Marketing, will be in charge of these events retaining the dmg events Digital Marketing team.
As a result of the acquisition, Comexposium will benefit from an additional range of digital marketing and e‐ commerce events on four continents, according to company officials.
The combination of the ad:tech, iMedia, Digital Collective and Mobile Media Summit events will allow the group to offer an essential network of events dedicated to the digital marketing, mobile and e‐commerce industries, aimed at major brands, influencers, communication agencies and the world’s most innovative companies in the sector.
The Jordan, Edmiston Group, Inc., an investment bank for the global media, information, marketing, software and tech‐enabled services sectors, headquartered in New York, represented dmg::events in this transaction.