Destinations International Releases 2019 DestinationNEXT Futures Study

August 27, 2019

Destinations International’s latest in-depth report, the 2019 DestinationNEXT Futures Study, identifies major opportunities and trends forecasted to shape the future of the global industry for destination organization leaders. 

The study is funded by the Destinations International Foundation, a nonprofit organization dedicated to empowering destinations throughout the world by providing education, research, advocacy and leadership development. Built on the 2014 and 2017 Futures Studies, the 2019 report determines the updated trends and strategies needed to keep destination organizations around the world both thriving and relevant, said Don Welsh, president and CEO of Destinations International.

“Destination organizations around the world are facing emerging economic, political, social and economic challenges that are forcing them to adapt,” Welsh said. “The DestinationNEXT Futures Study provides destination leaders with a roadmap for the future.”

Destinations can use the study as the cornerstone for strategic development moving forward, whether it be in the form of a strategic plan, board retreat or tourism master plan, he added. 

The 2019 Futures Study focuses on three transformational opportunities that, when leveraged collectively, can help destination leaders formulate strategic decisions for the future. These include:

·     Destination stewardship: Destination Organizations are collaborating more closely with their local communities to define a shared vision for the future that provides long-term benefits for both key stakeholders and residents.

·     Community alignment: Increased emphasis on community-driven destination development aligns with the three integrated pillars of economic, social and environmental sustainability to drive competitive advantage in today’s global visitor economy.

·     Digital conversion: The increasingly sophisticated digitization across the industry is connecting destination partners and individual consumers more directly than ever.

More than 520 industry and community leaders in 55 countries participated in the 2019 DestinationNEXT global survey to help identify the industry’s top trends and strategies.

The DestinationNEXT Futures Studies are produced by MMGY NextFactor, a consulting company for the tourism and transportation industries. MMGY also partners with Destinations International to implement the DestinationNEXT Scenario Model & Assessment Tool that helps destination organizations and stakeholders identify challenges and opportunities in their region. To date, more than 200 destinations worldwide have gone through the assessment process.

“We are very proud to once again produce the DestinationNEXT Futures Study in cooperation with the Destinations International Foundation,” said Paul Ouimet, partner and president of MMGY NextFactor. “The results this year really show how our global community is focusing on destination stewardship more intentionally.”

Destinations International is the world’s largest resource for official destination organizations, CVBs and tourism boards, with a membership of almost 6,000 destination professionals from around the globe from nearly 600 destinations in 13 countries. 

To download the 2019 DestinationNEXT Futures Study for free, go here


Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE and engage with us on Twitter, Facebook, LinkedIn and Instagram!

Add new comment

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact