epIQ and rooom Partner to Bring the Metaverse to Associations and Events
August 5, 2022
As event professionals continue to contemplate how the metaverse can bring unique new opportunities to the industry, two companies have teamed up to do just that. epIQ Creative Group, a demand generation marketing agency creating multi-channel systems that drive demand to brands, and rooom Enterprise Metaverse Solutions are aiming to help associations and event professionals unlock the potential of the metaverse and bring marketable experiences to their communities and audiences.
The new partnership is designed to bring to life exciting opportunities that year-round communities and virtual and hybrid events, including association shows, trade shows, exhibitions, conventions and corporate events, can benefit from.
"This is our first step of many into the world of immersing associations with the value communities create, both in-person and digitally," says Bill McGlade, president of epIQ. "rooom's platform is the most expansive metaverse solution I have seen, and its flexibility allows multiple customizations to personalize the user experience and make each mini-metaverse its own for the association [or event].”
rooom's expansive technology, offering a toolset to create, manage and market interactive experiences in 3D, augmented reality (AR) and visual reality (VR), immerses audiences in their own private metaverse community, where they can participate in events, network, search marketplaces, access useful resources and more. The myriad use cases with rooom’s digital experience technology includes marketing, sales, education, collaboration, events and entertainment. Meanwhile, suppliers have access to lead-generation opportunities through value creation within the metaverse community.
“This is a tremendous opportunity to introduce rooom to the association and events industries and provide members with added value,” said Bill Sweeney, rooom’s director of business development in North America. “With epIQ’s expansive knowledge of the industry, we will be able to provide the pivotal building blocks to create communities in the metaverse.”
Sweeney added, “Now is the time to start creating a content strategy for the metaverse, and we are excited to help associations [and events] with their digital transformation. The future is 3D!”
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Partner Voices
Every day, MGM Resorts hosts organizations and individuals from around the world with a diverse array of business purposes, needs and expectations. But they all have one thing in common—a host committed to making their meetings sustainable and unforgettable through close partnership and responsible meeting practices.
Harnessing the Sun
Meetings at MGM Resorts are predominantly powered by the sun, thanks to its innovative 100-megawatt solar array. As the largest directly sourced renewable electricity project in the hospitality industry, the solar array features 323,000 panels and produces up to 100% of MGM Resorts’ daytime power needs in Las Vegas.* Built in 2021, the solar array reduces the carbon footprint of meetings—and all of MGM Resorts—while still delivering an enlightening and electrifying guest experience.
Leading Water Stewardship
Knowing water is essential to operations, guests and employees, MGM Resorts has long employed various conservation measures and has doubled down on its commitment in recent years to become a leading corporate water steward. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate, a United National Global Compact, becoming the first gaming company to endorse the initiative. The company replaced more than 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas and pledged to reduce water use by 33% by 2025 and by 35% by 2030. Between 2007 and 2022, MGM Resorts saved more than 6 billion gallons of water through water conservation.
Fostering Diversity, Equity & Inclusion
MGM Resorts serves a world of diverse people, perspectives and experiences by cultivating a workforce culture that embraces all of humanity. From mindful recruitment and hiring practices to meaningful social responsibility initiatives, MGM Resorts is a welcoming and inclusive space for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members and more. The company’s commitment to supplier diversity drives innovation by extending competitive opportunities to local and diverse-owned suppliers, while the MGM Resorts Supplier Diversity Mentorship Program provides diverse-owned businesses tools and resources to enhance and grow their businesses.
Paying it Forward
MGM Resorts knows that great companies must serve the greater good. That’s why paying it forward is part of its approach to meetings and events. Through the Feeding Forward Program, MGM Resorts collects and preserves unserved and untouched food from conventions held at its properties, then safely donates to food-insecure people through a partnership with Three Square, Southern Nevada’s primary food bank. Since 2016, MGM Resorts has donated more than 3.7 million meals, with a goal of 5 million meal donations by 2025. Donations include unserved perishable prepared foods from events, perishable unprepared food from MGM Resorts’ kitchens and nonperishable food items from minibars and warehouses.
From world-class venues and experiences to industry leading responsible meeting practices, MGM Resorts is proud to host meaningful and sustainable events.
*Not including The Cosmopolitan of Las Vegas
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