Five Elements Your Event Website Absolutely Needs to Succeed in 2015

November 2, 2014

1. Responsive Design
With smartphones topping 70% penetration and tablets inching toward the 50% mark (Source: http://www.nielsen.com/us/en/insights/reports/2014/shifts-in-viewing-the-cross-platform-report-q2-2014.html), the predictions made in 2013 have come to fruition this year. While this year, website visitors have shown some tolerance for not getting responsive content as webmasters transition to responsive technology, by 2015 they would be ready to abandon any website that does not fit into the screen of their small device and still function as well as it would on a wide screen monitor.
 

2. Zero Flash Plugins
Recently, Google has started posting a warning on smartphone searches that certain Flash-heavy search results probably won’t work on a mobile device. In addition the primary link may even be deactivated. In light of this, and keeping in mind the all-pervasive nature of mobile technology, it’s best to steer away from Flash or other interactive content that requires custom plug downloads.
 

3. Videos
According to Neilsen, Q2 2014 witnessed 52% growth in digital video viewing.  Since videos are the epitome of online interactive experience, ensuring that your audience is served entertaining and informative video content should be an important part of your promotional strategy for your next event.
 

4. Real-time Sync
One of the highlights of the Neilsen report quoted above is that there is a tremendous amount of fragmentation in terms of the devices on which content is consumed. Your attendees may start the search process on the event website using a web browser on a PC and then wish to download their personalized planner right away on their mobile device. Ensuring that your technology solution provides updated information consistently irrespective of the delivery platform will keep demanding audiences engaged and happy.
 

5. Search Engine Optimized
White hat SEO will continue to be a key driver of web search ranking and traffic growth next year. Work with your webmaster to confirm that your website follows rules and policies established by popular search engines to ensure the long-term success of the investment in your web branding.  

Add new comment

Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be. Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024. To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages. Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions. In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage. Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.