Freeman Partners With Zenus to Bring Ethical AI-Powered Behavioral Insights to Live Events
April 7, 2023
Leading global event company Freeman has entered into a strategic partnership with Zenus, a top provider of behavioral analytics for events and retail, to introduce a service that gives show organizers cutting-edge tools to measure attendee sentiment and engagement.
With Zenus’ ethical artificial intelligence (AI)-based behavior mapping, Freeman’s customers will receive aggregated and anonymized data around dwell time, sentiment and attendee activation. This metadata can be translated into actionable insights for exhibitor and sponsor ROI and future event planning.
Freeman chose Zenus as its AI partner because it adheres to ethical AI standards that ensure the data is captured responsibly and that respect the privacy of all event attendees, according to Paul Fletcher, executive vice president, audio visual and event technology operations at Freeman, adding that the two companies have been testing and piloting the technology in preparation to launch at scale across events and trade shows.
“Zenus was a logical behavioral insights partner for Freeman because of their scalable, turnkey technology and privacy-first approach to data collection,” Fletcher said. “Show organizers are under more pressure than ever to provide clear ROI to their exhibitors and sponsors.”
He continued, “With Zenus’ behavior mapping tools, Freeman clients can measure their live events the same way they measure their digital marketing channels — total impressions, dwell time and how show floors convert to key activities.”
Zenus’ AI smart cameras are mounted to capture data, however, no video is ever recorded or saved. Impressions and facial expressions are aggregated and anonymized with no attendee interaction. One of the primary benefits is its lightweight deployment with no infrastructure needed. That means no wi-fi is necessary, as it runs on cellular. The metadata that is captured is strictly dwell time, sentiment, demographic and position without violating privacy concerns.
Partnering with Freeman, the leader in events, was an easy decision for Zenus, according to Panos Moutafis, the company’s co-founder and CEO.
“As the general contractor for many of the top conferences and trade shows, Freeman has strong relationships with organizers around the world, which allows for easy setup and deployment of our system across a wide cross section of events,” Moutafis said. “Event organizers, exhibitors and attendees can benefit tremendously from the actionable insights our behavior mapping technology makes available.”
Freeman will handle the full technology deployment from start to finish and help the strategic placement of the smart cameras, ensuring optimal ROI. Event organizers who are interested in deploying the new service can request a demonstration or find out more information by contacting their Freeman representative or inquiring directly on Freeman.com.
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Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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