Gleanin to Launch White Paper on the Future of Event Registration

November 6, 2018

Exhibition referral marketing platform provider, Gleanin, will be launching its white paper on “The Future of Event Registration” at Event Tech Live 2018, set for Nov. 7-8 at Old Truman Brewery in London, U.K.

The content of this research stems from a deep dive into millions of event registration data points gathered from 627 events across 98 organizers and aims to help exhibition organizers gain insight into today’s attendee behavior, according to Tamar Beck, CEO of Gleanin.

“We have now seen three million registrations via our Gleanin Connect platform, which puts us in a unique position of being able to access some seriously big data on how, when, where and even why, people register for exhibitions,” Beck explained.

She continued, “It is our privilege to be able to share this information with organizers, so they can understand their visitors better and help plan for their future campaigns.”

The white paper includes key insights gleaned from the event tech provider’s exclusive research on mobile-optimized event registrations.

Findings include:

Mobile‐optimized Registration Is Increasingly Important: Mobile devices have transformed consumer desire to have frictionless, on-demand and omnichannel buying experiences. As a result, expectations for event registration to emulate consumer-buying channels, including mobile, is increasingly important.

According to Gleanin’s data, more attendees are registering via mobile (perhaps due to the influx of younger professionals into the workforce), but while many organizers provide a responsive registration website, registrants typically find the user experience to be less than ideal.

Mobile Registrations Varies by Region: Surprisingly, completed mobile registrations vary by geographic regions.

Mobile Registrations by Industry: Gleanin looked at registration data across 35 industry sectors and came away with two surprisinginsights:

  • The use of mobile devices to register isn’t particularly relevant in one industry sector over another, with one notable exception.
  • Completed mobile registrations in at least one industry sector was much higher than any other industry studied.

Use of Mobile Devices is Trending Upwards: Specifically looking at three years of registration data for three of the world’s largestexhibition organizers, mobile registration completions have increased on average by 86.3 percent.

For one organizer, the number of mobile registrations completed in 2018 now amounts to 17.7 percent of total registrations.

Nearly five billion people use mobile devices every day, a number that will surely increase.

With the strong competition for event attendees and the fact that more new attendees are also mobile-native young professionals, the future of event registration is mobile-optimized. Thus, registration companies and event organizers should invest in mobile-optimized registration solutions to meet the coming demand, according to the white paper.

Show organizers can pick up their digital copy of “The Future of Event Registration” from Gleanin at booth No. 406 at Event Tech Live.

 

Don’t miss any event news! Sign up for any (or all) of our e-newsletters HERE & engage with us on Twitter, FacebookLinkedIn & Instagram!

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.