HANNOVER MESSE USA Nearly Doubles Space for IMTS 2018

January 17, 2017

HANNOVER MESSE USA, the newly branded North American industrial technology trade shows collocated at IMTS 2018, will feature 130,000 square feet of exhibition space and special display areas.

This marks a 44 percent increase, compared with the collocated shows’ total floor space at IMTS 2016.

For the first time since the collocated shows launched at IMTS 2012, the exhibition space and three special display areas will be located on two floors of the East Building at McCormick Place.

HANNOVER MESSE USA is organized and managed by Hannover Fairs USA (HFUSA), the U.S. subsidiary of Deutsche Messe, organizer of HANNOVER MESSE - the world’s leading trade show for industrial technology.

During IMTS 2018, HANNOVER MESSE USA’s Integrated Automation, Motion & Drives USA (IAMD USA), North America’s leading trade show for Integrated Automation, Industrial IT, Power Transmission and Control, will cover more exhibition space than ever before.

 Located alongside IAMD USA will be the Fluid Power special display area.

The other three HANNOVER MESSE USA co-located trade shows - ComVac USA, Industrial Supply USA and Surface Technology USA – will take place alongside the event’s Digital Factory and Industrial Energy Systems special display areas.

 “As we have done since launching the industrial technology shows at IMTS 2012, HANNOVER MESSE USA’s trade shows will leverage the power of the HANNOVER MESSE brand by demonstrating the full range of Industry 4.0 and Industrial Internet of Things (IIoT) solutions during IMTS 2018,” said Larry Turner, President & CEO of HFUSA.

He added, “We also expect to extend the overall scope and global nature of the co-located shows this year by highlighting more exhibitors from around the world in our international pavilions, including China, Germany, Italy, Korea and Taiwan,” added Turner.

Leading the HANNOVER MESSE USA 2018 management team is Chicago-based Adrienne Zepeda, show manager of North American Industrial Technology Events at HFUSA, and Raymond Bianchi, vice president of Events & Business Development at HFUSA. Supporting  Zepeda and Bianchi is Alex Balis, audience development manager at HFUSA.

“Our entire HFUSA team is working extremely hard to make sure that our overall HANNOVER MESSE USA event strategy aligns perfectly with our exhibitors’ goals and our attendees’ trade show expectations,” Turner said.

“I am very excited to be a part of the launch of the world renowned HANNOVER MESSE brand to the North American advanced manufacturing space at IMTS 2018,”  Zepeda said.  “We are adding a number of very unique educational topics and displays on the floor this year, which certainly will enhance visitors overall experience.”

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.