How to Best Leverage Your Event Technology Provider for Success

November 5, 2019

Show organizers are always looking for new ways to grow their events and generate new revenue. Whether they’re innovating on their on-site experience, expanding their show digitally or tackling new verticals, it’s a revolving cycle of expansion. But, one of the most important and underused resources is your event technology provider. Not only your vendor, your event tech provider holds deep insight into your show and more importantly, the ability to help you improve it.  

Here are a few different ways your event technology provider can help you optimize your show and expand your potential revenue.

Expanded Analytics

Reporting capabilities are baked into most event technology programs, but working directly with your event technology provider can provide access to a deeper level of data. For instance, with Personify A2Z Events, event professionals can run strategic reports to pull in and contextualize year-over-year, multi-event data from multiple sources. This allows access to deeper acquisition and retention data, in addition to region-specific information about different show locations. Show organizers can use this knowledge to make decisions about your future locations, potential target audiences and specific attendee attractions presented by different venues.  

Revenue Generation

Turn your event technology into an investment for your show. You can optimize and grow traditional revenue streams like sponsorships and exhibit sales through the use of event technology and identify new revenue opportunities. Use your event technology providers’ knowledge to further improve these streams by implementing enhancements, such as new sponsorship conversion points at key locations throughout your online portals. 

You can also unlock new revenue streams, such as offering the option for sponsors to create premium profiles on your event websites with a wealth of content and graphics to boost traffic on-site. Your event technology should help you to develop new ways to both add value for your exhibitors, attendees and sponsors while increasing your bottom-line revenue. 

Industry Insight

Event technology providers have a pulse on the trade show industry and know how your partners and competitors are optimizing processes to scale their events. With a wealth of experience across various verticals, one of your most knowledgeable resources for implementing event ideas is your event tech provider. They also bring the technological expertise to help you create new strategies to drive attendee experiences by using the tools baked into your solution. And, as event technology experts, your provider should know how to help you achieve your goals within their system and how to automate reporting to share your success with your clients.

Ultimately, the most important thing show organizers can do is share their goals with their event technology provider. With insight into your show goals, event technology providers can provide insight into the implementation, operation and optimization strategy that will help you create an exceptional experience for your sponsors, exhibitors and attendees. They can work with you to create a configured solution that works to drive the most important parts of your event strategy, while continuing to grow your revenue.

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.