IAEE Partners with Bear Analytics for Expo! Expo! 2018

October 16, 2018

The International Association of Exhibitions and Events (IAEE) has partnered with event-data analytics company, Bear Analytics, to provide advanced data analytics solutions and a team of analysts to enhance attendance data management for Expo! Expo!, IAEE’s Annual Meeting & Exhibition, set for Dec. 11-13 at the Ernest N. Morial Convention Center in New Orleans.

“IAEE is at the center of our industry – we are excited to bring our newest suite of solutions to grow the engagement, discussion and qualified attendance in New Orleans this year,” said Joe Colangelo, CEO and co-founder of Bear Analytics, which helps show organizers transform their collected data into actionable information to help improve event health and accelerate growth.

Bear Analytics is also partnering with IAEE to bring Expo! Expo! attendees the TechBar, which will be located in the lobby near registration and will provide attendees with a space to learn about the emerging technologies being featured at the show.

Previously, Bear Analytics has delivered a number of its flagship solutions into its engagement with IAEE, including:

  • Data Launchpad – a data solution that cleans and consolidates data from multiple external databases to discover performance trends.
  • Audience Heartbeat – the audience profiling solution that defines an event audience across 120 individual and organizational metrics.
  • Audience Pulse – the latest tool that Bear has developed that emphasizes next-level forecasting, pacing and current registration microanalysis to contextualize micro-targeted email campaigns, leading to week-to-week gains in conversion.

Bear Analytics has also involved a team of event-data analysts to work alongside IAEE to interpret data as it surfaces and advise IAEE’s event-marketing team in real-time – ensuring interpretation leads to activation and measurable ROI.

“Our team is leveraging valuable insights from our Bear Analytics partnership on a weekly basis,” said Scott Craighead, IAEE vice president of Exhibitions and Events. 

He continued, “It’s enabling us to have a deeper understanding of our customer base and be able to adopt a more agile marketing approach – leading to higher conversions.”

  

Don’t miss any event news! Sign up for any (or all) of our e-newsletters HERE & engage with us on TwitterFacebookLinkedIn & Instagram!

Add new comment

Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be. Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024. To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages. Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions. In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage. Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.