Interbike Picks New Home in Reno, Nev.: Will Launch Interbike MarketWeek
Emerald Expositions’ Interbike cycling show will be leaving Las Vegas and has selected the Reno-Sparks Convention Center in Reno, Nev., beginning in 2018 and continuing through 2022.
The city also is the site of the newly created Interbike Marketweek.
Interbike Marketweek will begin with a weekend consumer festival at Northstar California Resort, and will then segue into the trade-focused OutDoor Demo, also at Northstar.
“We’re extremely excited about this move for a multitude of reasons,” said Pat Hus, vice president of Interbike.
He added, “For the first time in a very long time, we’ve been able to hit the reset button on Interbike and OutDoor Demo and give the industry something new and fresh that we couldn’t do in our previous locations. With the support and investment from the city of Reno we are going to be able to truly create a one-of-a-kind, week-long celebration and experience around cycling. We also recognize that this is a critical time in our industry and that we need to provide a more cost-effective approach to exhibiting at the show, and we are now able to provide that.”
Interbike will remain at the Mandalay Bay Convention Center in 2017 with the OutDoor Demo in Boulder City, Nev.
“Las Vegas has been a great home, and we appreciate their partnership over the years,” Hus said.
He added, “However, Reno-Tahoe gives us an unmatched blend of world-class venue for a consumer festival and the OutDoor Demo, state of the art convention center, fantastic hotel choices, robust nightlife and a more intimate environment of welcome and celebration. Cycling will be the center of attention for the Reno-Tahoe area for the entire week. The Reno-Tahoe experience will be personable, affordable and picturesque for all attendees.”
There were several major factors, according to show organizers, that contributed to the decision to move Interbike and OutDoor Demo to the Reno-Tahoe area:
• Hospitality: The move to Reno-Tahoe will enable Interbike to have a much greater financial impact on the area as a whole, and attendees will experience an increased amount of undivided attention from hotels, restaurants, music venues and the community at large.
• Changes & Improvements: Historically known as the “Biggest Little City in the World,” Reno-Tahoe has transformed over the years from its focus on gaming to becoming a growing tech hub, attracting companies such as Tesla, Amazon, Google, Apple and more. Additionally, with its proximity to Lake Tahoe, the city has positioned itself as a leading recreation destination city with brands like the cycling industries’ own Quality Bicycle Products (QBP), Bicycle Technologies International (BTI) and Hawley-Lambert taking residence with distribution centers.
• Affordability: Reno-Tahoe has a broad spectrum of hotel choices with a wide range of brands at very affordable rates. Food and beverage costs are lower than what our attendees have been accustomed to.
• Ideal Weather: Average temperature in Reno during the month of September is generally in the low 80’s during the day, and dropping into the 60’s making for pleasant evenings and making demo experiences much more ideal and comfortable. An outdoor test track will be constructed next to the convention center and will be augmented by outdoor dining opportunities with an emphasis on healthy food options.
Show organizers also addressed possible concerns of airlift in and out of Reno.
They said the airport has a number of nonstop flights from major U.S. cities, including Atlanta, Houston, Dallas, New York, Chicago, Los Angeles, San Francisco and Denver as a result of the region’s tech industry boom.
“Reno-Tahoe International Airport is overjoyed to provide the air service for Interbike attendees when they roll into our region,” said Marily Mora, president/CEO of Reno-Tahoe International Airport.
She said, “In addition to offering service on nine airlines, the Airport team is looking forward to making a great first and last impression on Interbike attendees as they arrive and depart this region we are so proud to call home.”