Italian Exhibition Group Forms Partnership with Emerald Expositions

June 21, 2018

The Italian Exhibition Group (IEG) has joined forces with Emerald Expositions (EEX) in a partnership intended to strengthen the presentation of Italian jewelry manufacturers in the U.S. market at EEX events, including COUTURE and the soon-to-be-launched PREMIER.

Both events are set to place during Jewelry Market Week, which runs late May through early June in Las Vegas.

The agreement is part of IEG’s long-term strategy to broaden its foothold in the U.S., which represents more than 43 percent of the world’s total trade show market. 

“For the Italian Exhibition Group, this new partnership with a fair organizer of the size and caliber of Emerald Expositions is a most exciting development,” said Marco Carniello, director of IEG’s Jewelry & Fashion division. 

He continued, “Not only does it strengthen our presence in the international jewelry sector but it provides a range of new opportunities for ‘Made in Italy’ in the critically important U.S. market.”

The Italian jewelry sector, which IEG represents, recorded U.S. exports of 1.17 billion euro in 2017, a 15.8 percent increase compared to the amount registered in 2016.

Known as one of the world’s leading jewelry show operators, IEG’s flagship VICENZAORO system boasts an international presence that organizes Italy’s premier jewelry trade shows as well as events in the U.S., India, Hong Kong and the UAE, where the VOD Dubai International Jewelry Show has established itself as a key springboard to the Middle East, North Africa, Central Asia and India, according to IEG officials.

In March, IEG acquired a 51 percent share in FB International, a U.S.-based trade show display outfitter that provides coast-to-coast services for U.S. exposition companies. 

Headquartered in California, EEX currently operates more than 55 trade shows and numerous other face-to-face events. In 2017, the company reported a turnover of close to $350 million, connecting more than 500,000 global attendees and exhibitors occupying almost 7 million square feet of exhibition space.

Its new PREMIER show, which will debut May 31-June 4 at the Las Vegas Convention Center, will feature an extensive selection of established fine jewelry manufacturers and brands, emerging designers and timepieces. 

The new event will also bring together the Las Vegas Antique Jewelry & Watch Show and AGTA Gemfair Las Vegas. 

“Italian Exhibition Group has an established reputation for creating opportunities for Italian companies in one of their most important markets, the United States,” said Gannon Brousseau, senior vice president of The Jewelry Group and The Creative Group at Emerald Expositions. 

He added, “We are thrilled that IEG has determined that joining PREMIER in Las Vegas is an opportunity that will enhance the success of their brands, as well as strengthen their position within the overall jewelry landscape.” 

 

Don’t miss any event news! Sign up for any (or all) of our e-newsletters HERE & engage with us on TwitterFacebookLinkedIn & Instagram!

Add new comment

Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be. Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024. To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages. Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions. In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage. Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.